Learn how four big brands use generative AI to streamline marketing, from creative ideation and copywriting to data analysis and advertising. Taylor Peterson on June 24, 2024 Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting … Continue reading How brands like Klarna and Mars are using AI in marketing operations
June 06, 2024 Humane seeks a buyer as it warns AI Pin owners to stop using its charging accessory Humane has reportedly approached potential buyers, including HP, as it looks to fetch $1 billion for the sale of the company. BY Chris Morris Humane, the company behind the much-maligned AI Pin wearable device, appears to be … Continue reading Humane seeks a buyer as it warns AI Pin owners to stop using its charging accessory
May 05, 2024 Your ultimate guide to using LinkedIn to get a new job From using the ‘Open To Work’ badge, to updating your ‘About’ section, here’s how to make your profile stand out on LinkedIn. BY Julia Herbst Welcome to Work Smarter, Fast Company‘s newsletter on career, leadership, and productivity advice. You can sign up to receive … Continue reading Your ultimate guide to using LinkedIn to get a new job
Video can be a simple way to make emails more engaging, convey information to customers and generate more conversions. Liz Wilcox on May 1, 2024 One of the biggest missed opportunities amongst marketers is the use of video in your email marketing. As the rules around bulk senders get stricter and deliverability gets harder … Continue reading Using video in email to engage customers and close deals
May 01, 2024 China is using TikTok to ‘spy on’ Americans, say 46% of people polled The Reuters/Ipsos poll showed that Republicans were more likely than Democrats to think China was using the app to sway U.S. opinions. BY Reuters A majority of Americans believe that China uses TikTok to shape U.S. public opinion, according to … Continue reading China is using TikTok to ‘spy on’ Americans, say 46% of people polled
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDPs and other tools that help unify data. MarTechBot on April 29, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content … Continue reading Unifying first-party data using CDPs and other tools: Best of the MarTechBot
April 17, 2024 MGM Resorts is using a Big Tech strategy to fight Lina Khan’s FTC—but will it work? Khan, who was a guest at the hotel during last year’s cyberattack, is now leading an investigation into how the event was handled. And like Meta and Amazon before it, MGM wants Khan to recuse herself. … Continue reading MGM Resorts is using a Big Tech strategy to fight Lina Khan’s FTC—but will it work?
Omnichannel Ad Media Plans Generated In 2 Minutes, Using Automation by Laurie Sullivan , Staff Writer @lauriesullivan, April 16, 2024 Oliver Jacob, president of Frequence, says the 14-year-old software development company can now generate an actual omnichannel media plan in 2 minutes. The platform, which uses automation, also can produce the creative, execute the plan, and … Continue reading Omnichannel Ad Media Plans Generated In 2 Minutes, Using Automation
March 28, 2024 Using ChatGPT for homework is correlated with memory loss and bad grades Researchers in Pakistan found that high use of generative AI for schoolwork was related to harmful educational outcomes. BY Shalene Gupta The world is all abuzz about ChatGPT and the transformative powers it offers, but a new study published in the … Continue reading Using ChatGPT for homework is correlated with memory loss and bad grades
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: mastering multi-touch attribution. MarTechBot on March 11, 2024 I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Here’s something somebody asked me! After that, how you can improve prompts to get … Continue reading Using multi-touch attribution to build a brand: Best of the MarTechBot
