Ana Gotter — August 31, 2017 — August 31, 2017 Most businesses understand the importance of switching up the headlines, images, and offers on their Facebook Ads, but many forget that they should also be diversifying their ad formats. Facebook Ads (and thus, Instagram Ads) come with a large variety of different placement options and … Continue reading The Different Facebook Ad Formats You Need to Be Using
Nick Harland — August 29, 2017 — August 29, 2017 LinkedIn recently hit 500 million users, making it (depending on which source you read) the 3rd biggest social network in the world behind Facebook and Instagram. But here’s the thing: although LinkedIn can boast an enormous user-base of working professionals, only around a quarter of … Continue reading 3 Killer LinkedIn Features You Should Be Using
By Thomas Kriebernegg August 29th, 2017 Conversion Rate Optimization is the method of using analytics and user feedback to improve the performance of your website. CRO can be used to improve multiple metrics for your website, but it’s often associated with acquiring new customers, registrations, downloads, etc. In other words, conversion rate optimization is … Continue reading Using Heatmaps For Conversion Optimization
Amanda Oliver — August 24, 2017 — August 24, 2017 geralt / Pixabay It can be a little nerve-wracking to try out new types of audiences or methods of testing when you’re used to seeing consistent results from your Lookalike (LAL) audiences. I get it – it’s like staying in your PJs versus putting on … Continue reading A New Twist on Audience Testing Using Facebook Lookalikes
Dave Brock — August 17, 2017 Follow @davidabrock — August 17, 2017 Free-Photos / Pixabay Recently, a good friend, who’s a senior manager in a Sales Automation Tools company, asked me for help. When he posed his request, I was puzzled, I responded, “John (that’s not John’s real name), isn’t that what your solution is … Continue reading Using What You Sell……
Angela Hausman, PhD — August 16, 2017 Follow @MarketingLetter — August 16, 2017 Pexels / Pixabay We’ve talked a lot about using analytics to optimize performance. Today, I’d like to dive deeper in the understanding digital consumer behavior by using analytics in developing and sharing content. Here are some critical consumer behavior metrics to monitor: … Continue reading Understanding Digital Consumer Behavior: Using Analytics to Optimize Performance
Columnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store’s location to boost conversion of your marketing campaigns. Wesley Young on August 15, 2017 While much deserved attention is given to local SEO and SEM, showing up in search results is … Continue reading 6 tips for using location information to boost conversion
Beth Corby — August 7, 2017 — August 7, 2017 Every email you send pushes customers closer to or further away from a purchase. The stakes are high when you’re building a brand. Marketers agonize over every little way they can increase conversions, tweaking button colors and subject lines—think of Google testing 41 different shades … Continue reading How to Increase Email ROI Using Referral Marketing
Angela Hausman, PhD — August 2, 2017 Follow @MarketingLetter — August 2, 2017 It seems everyone today is talking about growth hacking and a number of firms offer this as a stand-alone strategy. But, the fastest and surest way to grow your business is through data analytics focused on understanding your customer—or, better yet, understanding … Continue reading Growth Hacking: Using Big Data to Generate Bankable Results
Being late to the martech space has its advantages. Besides learning from the industry’s experience in ad tech, says contributor Malcolm Cox, you can also draw upon these six old adages. Malcolm Cox on August 2, 2017 Late last year, Gartner published a report that predicted that CMOs would spend more on technology than … Continue reading Beware the Ides of Martech: 6 adages to heed as you begin using martech in earnest
