Tag Archives: Using

Using Chaos Engineering to Root Out Failures Before they Become Outages

Deven Samant — April 30, 2020 The COVID-19 pandemic has highlighted stark weaknesses inherent in systems we take for granted most of the time. An approach that is rapidly gaining ground in digital engineering circles is chaos engineering, a way of building resilience and protect against unforeseen interruptions in service. When it comes to the … Continue reading Using Chaos Engineering to Root Out Failures Before they Become Outages

Using Interactive Web Design to Connect with B2B Clients During Social Distancing

Laura Magnuson — April 17, 2020 While you may not be able to connect with clients live and in-person these days, that doesn’t mean that you’ve lost the ability to engage and interact with potential clients. Many creative and agile B2B companies are learning to pivot during these trying times by deepening engagement online. Below … Continue reading Using Interactive Web Design to Connect with B2B Clients During Social Distancing

COVID-19 stories: Marketers are using this time build community

Here are some encouraging stories from marketers who are pivoting to help customers, and their staff, during the crisis. Wendy Almeida on April 14, 2020 The massive disruption of COVID-19 is forcing many of us to rethink everything we do. Our community has been sharing their ideas on how to manage this overwhelming situation. Here … Continue reading COVID-19 stories: Marketers are using this time build community

Using Suppression List Management for Audience Targeting

Tom Wozniak — April 9, 2020 One of the most powerful capabilities of digital marketing is the ability to effectively identify and target audiences with relevant and engaging messaging. Marketers have learned to leverage this ability to create highly effective campaigns that drive engagement, response, and conversions. However, there’s a lot that goes into developing … Continue reading Using Suppression List Management for Audience Targeting