Tag Archives: Useful

5 Useful Sources For Capturing Voice of the Customer (VoC) Data

Pete Winter November 30, 2021 The most valuable sources of VoC data for B2B marketers. Voice of the customer data represents the opinions, desires, demands and motivations of your target customers. It allows you to understand their needs better than anyone else, helping you develop customer-driven products (and come up with effective ways to communicate … Continue reading 5 Useful Sources For Capturing Voice of the Customer (VoC) Data

Estimates Are Useful, Just Ditch the Numbers

Stefan Wolpers September 21, 2021 TL; DR: Estimates Are Useful, Just Ditch the Numbers Many people dislike estimating work items as estimates supposedly open the path to the misuse of velocity by the managers, reintroducing Taylorism, micro-management, and excessive reporting through the backdoor. To them, for example, the proponents of #noestimates, estimates conflict with basic … Continue reading Estimates Are Useful, Just Ditch the Numbers

Cyber Security, Cloud Computing Most Useful Technologies During COVID-19 Pandemic, Study Finds

Cyber Security, Cloud Computing Most Useful Technologies During COVID-19 Pandemic, Study Finds by Ray Schultz , August 14, 2020 Email marketers who wonder whether their tech stack will continue to support them during the pandemic should consider the findings in GlobalData’s 2020 Emerging Technology Trends study.  The report identifies several technologies that have helped businesses … Continue reading Cyber Security, Cloud Computing Most Useful Technologies During COVID-19 Pandemic, Study Finds