Tag Archives: Useful

The Should-How Fallacy (Or Why “Correct” Isn’t “Useful”)

Derek Gleason December 6, 2020 Get a chicken. Cook it until it’s perfectly done. Reduce the jus to a nice pan sauce. Then finish it with some butter until it has the right balance of flavors. Enjoy. This is a useless recipe, but it’s not wrong. It assumes, however, that accurate advice on what you … Continue reading The Should-How Fallacy (Or Why “Correct” Isn’t “Useful”)

7 Useful Ways to Enhance Employee Productivity

Lanre Onibalusi November 10, 2020 Photo by Tim van der Kuip on Unsplash People (employees) are the lifeblood of any organization, and management’s ability to hire and keep the best people can sometimes be the determinant between workplace efficiency and slack. Studies have shown that staff motivation is one of the important factors that drive … Continue reading 7 Useful Ways to Enhance Employee Productivity

Cyber Security, Cloud Computing Most Useful Technologies During COVID-19 Pandemic, Study Finds

Cyber Security, Cloud Computing Most Useful Technologies During COVID-19 Pandemic, Study Finds by Ray Schultz , August 14, 2020 Email marketers who wonder whether their tech stack will continue to support them during the pandemic should consider the findings in GlobalData’s 2020 Emerging Technology Trends study.  The report identifies several technologies that have helped businesses … Continue reading Cyber Security, Cloud Computing Most Useful Technologies During COVID-19 Pandemic, Study Finds

7 Useful Tips to Optimize Your Facebook and Instagram Live Videos

Victor Blasco — April 30, 2020 These days, businesses can’t afford to neglect their Facebook and Instagram presence. However, while being there is a good first step, part of your success is measured by how active you are and, above all, how engaging your content is. Luckily, both platforms provide a handful of resources to … Continue reading 7 Useful Tips to Optimize Your Facebook and Instagram Live Videos

Is your marketing department the ‘useful idiot’ of your business?

In politics, the useful idiot is someone who can be misled into supporting a dubious cause that goes against his own best interest. In marketing, the outside actor here is ignorance and it’s time to change that. Ryan Phelan on January 29, 2020    As an email strategist and fractional CMO, I’m always amazed – … Continue reading Is your marketing department the ‘useful idiot’ of your business?

5 Highly Useful Business Websites to Help Boost Your Business

Anthony Gaenzle — August 9, 2019 Follow @anthonygaenzle — August 9, 2019 No, this isn’t your typical list of business websites you find splashed across the Internet. This is my personal list of favorites that have helped me with my business career, a list that goes beyond just articles and offers useful tools to help … Continue reading 5 Highly Useful Business Websites to Help Boost Your Business

6 Useful Tools For Social Media Marketing For Ecommerce (With a Bonus Tool)

Chintan Zalani — July 14, 2019 Follow @chintanzalani — July 14, 2019 Social media is a terrific channel for marketing your Ecommerce brand. If you engage actively with your audience and quickly resolve their apprehensions, then you can convert them into true fans (as Kevin Kelly likes to call them). However, it’s time-consuming to keep … Continue reading 6 Useful Tools For Social Media Marketing For Ecommerce (With a Bonus Tool)