Tag Archives: Upgrade

Data Cloud represents the ‘biggest upgrade’ in Salesforce history

Salesforce triples down on Data Cloud with new capabilities including a close connection with the Agentforce AI bots. Kim Davis on September 17, 2024   “Data Cloud is the heartbeat of the Salesforce platform,” said Rahul Auradkar, using Salesforce’s new mantra. “Data Cloud is the core of how AgentForce works,” he added. Auradkar, EVP and … Continue reading Data Cloud represents the ‘biggest upgrade’ in Salesforce history

6 key issues when deciding to consolidate or upgrade your martech stack

From cost management to data integration and future-proofing: What to examine when deciding to replace or upgrade. Eric Holmen on July 11, 2024     CFOs are scrutinizing the financial landscape for tech companies more closely, putting significant pressure on marketing departments. The prevailing directive is clear: “Enhance performance with existing tools or reduce expenses … Continue reading 6 key issues when deciding to consolidate or upgrade your martech stack

Marketo’s June 2024 releases upgrade Interactive Webinars, Dynamic Chat Flows

Better customization for Interactive Webinars and an easier way to re-use chat flows lead the June releases. Amanda Giacobassi on June 18, 2024   Adobe Marketo’s June updates improve the functionality of the platform’s Interactive Webinars and Dynamic Chat Conversational Flows. Also this month comes word that LinkedIn LaunchPoint connections in Marketo will require re-authentication … Continue reading Marketo’s June 2024 releases upgrade Interactive Webinars, Dynamic Chat Flows

Destination Drupal 10: A CMO’s roadmap for upgrade success

With the November 1 Drupal 9 end-of-life deadline behind us, this article offers Chief Marketing Officers practical guidance on the Drupal 10 upgrade process. Gene De Libero on November 10, 2023 The recent security advisory from Drupal.org is clear: “Drupal 9 is end-of-life as of November 1, 2023. There will be no further development, security … Continue reading Destination Drupal 10: A CMO’s roadmap for upgrade success

Event Promotion Platform Evvnt Rolls Out Networkwide Upgrade

Event Promotion Platform Evvnt Rolls Out Networkwide Upgrade by Tony Silber , March 25, 2022 Evvnt Inc., the live-event promotion platform, announced that it’s rolling out the newest version of its event-discovery service across its network of customers and users. The New York-based company powers event promotion for media brands such as USA Today, Adams … Continue reading Event Promotion Platform Evvnt Rolls Out Networkwide Upgrade

4 ways to upgrade your content syndication strategy

Content syndication in today’s new era of B2B precision demand marketing Integrate on December 14, 2021 If there’s one thing that 2021 has made evident to the B2B marketer, it’s that today’s B2B buyers are leveraging a digital-first approach. Their tactics now involve covert research done on their own time and in their preferred digital … Continue reading 4 ways to upgrade your content syndication strategy

Ways to Upgrade Your Digital Marketing Efforts in 2021

Angela Hausman, PhD June 14, 2021 These days, the task of marketing your business must include a huge digital component as the world increasingly transitions to online from real interactions. For most modern businesses, budgets demonstrate the transition to digital. For instance, digital ad spending increased by 12% in 2020, despite the pandemic. No business … Continue reading Ways to Upgrade Your Digital Marketing Efforts in 2021