Pam Aungst July 4, 2020 Users prefer websites that provide great user experiences. The user experience has become so important to a website’s success that Google just announced that they’ll be adding page experience criteria to their search algorithm in conjunction with Chrome’s recently released Core Web Vitals. Here’s what you need to know about … Continue reading Google’s Latest Algorithm Update
Angela Hausman, PhD June 29, 2020 Photo by Gerd Altmann from Pixabay OK, I warn you this post is pretty long. That’s because there’s speculation that over 200 Google Ranking Factors exist. Of course, others, including the leading SEO company, MOZ, decry such a list of ranking factors exist, even as a speculation. You might … Continue reading Update on Google Ranking Factors: SEO Tips
Laura Donovan — May 21, 2020 expresswriters / Pixabay The Coronavirus shutdown has changed just about everything in our world. Whether your business has been shutdown temporarily, is still operating as an essential business or is soon opening during one of the phases in your state, it is important to continue to communicate with your … Continue reading 5 Things You Need to Update with Your Marketing Strategy Right Now
James Potter — April 10, 2020 We’ve all seen those profiles with the clever, branded and visually impressive images at the top, and I am often asked what should go in there, how to do it and more, so here’s a blog to explain the thinking and process. On the desktop client you can see … Continue reading How to Update your LinkedIn Header Image (and What Makes a Good One)
Stuart Clark — March 21, 2020 A guide to updating your information in Google My Business, including changing your opening hours, editing your description and adding Google Posts. With the Coronavirus causing many businesses to temporarily close or reduce their opening hours, many people will turn to Google to check what businesses and services are … Continue reading How to Update Your Information in Google My Business
Keith Reinhardt — February 26, 2020 As a marketer, you know customer retention is just as important as acquisition. What steps is your company taking to stay top of mind with customers and keep them coming back? If it’s not already, email recovery should be a critical part of your customer retention strategy. Recovery is … Continue reading Customer Retention Tips: Update Your Unresponsive Customer Email Addresses
Alexandra Cote — February 8, 2020 So I’ve published my blog post and it ranks well. My job here is done. Wrong! You need to keep everything you write updated. Especially when it comes to all on-page SEO factors. Maintaining relevant keywords and checking the everchanging SERP results will help you ensure that your content … Continue reading 16 On-Page SEO Factors You Must Update On Your Blog At All Times
Cas Johnson-Villalobos — December 23, 2019 Taking the time to update your approach to blogging for 2020 will keep your strategy fresh and effective! After all, each new year brings its own set of new blogging trends as digital media and consumer preferences evolve. Updates to search engines like Google and Bing also influence how … Continue reading How to Update Your Blogging Strategy for 2020
Gordon Donnelly — November 19, 2019 Keeping track of Google’s algorithm updates is a full-time job—especially considering the fact that Google doesn’t always explain why frequent fluctuations in the SERP (Search Engine Results Page) occur. Mostly, these updates occur in the name of increasing relevance in the SERP. They benefit sites that produce quality, fresh, … Continue reading What to Do About BERT & Google’s Recent Local Algorithm Update
Kelly Jean Forrest — October 25, 2019 Your business’s new website has been up and running a few months, and you’ve started noticing that certain descriptions are no longer accurate. But you just did a website redesign—do you really need to update your website already? The most simple answer to the question of how often … Continue reading How Often Should You Update Your Website?
