Tag Archives: Unit

Google offers adtech unit changes to fend off antitrust lawsuit

Advertisement Platforms

The Justice Department is believed to want much more significant changes. Constantine von Hoffman on July 11, 2022 Google is offering to spinoff its adtech unit to avert a possible federal antitrust lawsuit.  However, the suggested change would only move the division to parent company Alphabet — not sell it off entirely, The Wall Street … Continue reading Google offers adtech unit changes to fend off antitrust lawsuit →

Using intent as a unit of B2B campaign measurement

B2B Marketing

ZoomInfo’s Hussam AlMukhtar shares his intent strategy and how it can impact B2B marketing and sales. Chris Wood on December 15, 2021 Marketers need to keep up with savvy buyers by having a comprehensive intent measurement strategy. This was the message from Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at … Continue reading Using intent as a unit of B2B campaign measurement →

Yelp Launches Store Visits, Video Ad Unit To Drive Company’s Growth

Yelp

Yelp Launches Store Visits, Video Ad Unit To Drive Company’s Growth by Laurie Sullivan  @lauriesullivan, February 12, 2020 Yelp Store Visits, which measures online to offline store visits, and Showcase Ads with Video launched Tuesday — just days before the company is set to report fourth-quarter 2019 earnings. RBC Capital Markets forecasts that revenue will … Continue reading Yelp Launches Store Visits, Video Ad Unit To Drive Company’s Growth →

Omnicom CRM Unit Invests In AI Developer, Complements ‘Omni’

CRM Software

Omnicom CRM Unit Invests In AI Developer, Complements ‘Omni’ by Joe Mandese  @mp_joemandese, September 27, 2019 Omnicom CRM shop Precision Marketing Group is moving deeper into AI, announcing it has acquired a majority stake in marketing technology developer Smart Digital GmbH. Omnicom singled out Smart Digital’s proprietary AI platform and data capabilities as a key … Continue reading Omnicom CRM Unit Invests In AI Developer, Complements ‘Omni’ →

Unit economics: The foundation of a good SEM campaign

SEO Campaigns

Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational questions. Kevin Lee on March 2, 2018    A strong understanding of the economics of any business unit is absolutely critical to any digital marketing campaign managed against non-brand key performance indicators (KPIs) in a search engine … Continue reading Unit economics: The foundation of a good SEM campaign →

4 reasons the Demand Unit Waterfall is perfect for ABM

Project Management

Columnist Peter Isaacson takes a close look at SiriusDecisions’ revised framework and explains why it’s a huge leap forward for Account-Based Marketing. Peter Isaacson on June 22, 2017   Just last month, SiriusDecisions unveiled its new Demand Unit Waterfall, which provides an innovative framework for managing leads across the full sales and marketing funnel, and … Continue reading 4 reasons the Demand Unit Waterfall is perfect for ABM →

Preparing Your Organization for the Impact of a Forced Business Unit Spin-off

Business Security

by Robert Brodo December 7, 2015 Follow @robrodoDecember 7, 2015 One of the most significant business trends of the last few years has been the unwelcome insertion of “Activist Investors” into organizations that are deemed to be “undervalued” because of overly complicated systems, lack of coordination across business units, and the “disproportionate” sharing of infrastructure … Continue reading Preparing Your Organization for the Impact of a Forced Business Unit Spin-off →

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