Tag Archives: Unified

Salesforce updates Einstein 1 Platform with unified business data

Data Cloud Vector Database will bring together all business data, including unstructured data from emails and PDFs, to improve AI experience. Chris Wood on December 14, 2023 Today, Salesforce announced significant updates to its Einstein 1 Platform that will unify business data to help inform AI prompts for those who use the Einstein Copilot AI … Continue reading Salesforce updates Einstein 1 Platform with unified business data →

Optimizely: A unified workflow for marketers

Marketing Tools

Plus how three customers are each using a different mix of Optimizely solutions. Kim Davis on October 19, 2023 At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them … Continue reading Optimizely: A unified workflow for marketers →

Marketers need a unified platform, not more standalone tools

Marketing Platforms

Oracle says the argument is over and the unified platform beats collections of best of breed solutions. Kim Davis on April 10, 2023 Oracle EVP Rob Tarkoff “Best of breed has jumped the shark. The concept that a CMO has to buy 250 different technologies and try to figure out which is actually giving … Continue reading Marketers need a unified platform, not more standalone tools →

FuboTV reports big ad gains from Unified ID 2.0

Advertisement Industry

The streamer is the first CTV partner for open-source Unified ID 2.0, and uses it through The Trade Desk for programmatic ads. Chris Wood on October 4, 2022 Live TV streaming company FuboTV announced ad performance results from using open-source identity solution Unified ID 2.0. The company is the first CTV partner for Unified ID … Continue reading FuboTV reports big ad gains from Unified ID 2.0 →

MediaMath to support Unified ID 2.0

Identity Platforms

The ID framework developed by The Trade Desk joins MediaMath’s identity marketplace. Kim Davis on August 23, 2022 MediaMath, the global adtech platform, has announced that it is supporting Unified ID 2.0, the identity solution developed by The Trade Desk and handed off to the non-profit Prebid.org as a collaborative and open source tool. Unified … Continue reading MediaMath to support Unified ID 2.0 →

IAS announces reporting enhancements to provide a unified view of global campaigns

Advertisement Platforms

New feature allows custom filters based on users’ unique campaign naming convention. Constantine von Hoffman on April 5, 2022 Integral Ad Science, the ad verification and optimization platform, has unveiled a series of new features to provide advertisers with increased visibility into campaign performance. A unified view. New Unified View reporting will allow clients to … Continue reading IAS announces reporting enhancements to provide a unified view of global campaigns →

3 lessons for creating a more unified customer experience

Customer Experience

Key lessons from research focused on marketer and consumer expectations around customer experience and privacy from a global CX report. Acquia on December 10, 2021 “We’re all in this together.” Last year, this statement became the universal motto of brands everywhere, as people learned to adapt to unfamiliar circumstances brought on by the global … Continue reading 3 lessons for creating a more unified customer experience →

Boosting Enterprise Productivity with Unified Communications as a Service

Communication Tools

Richard Conn March 12, 2021 By now, you’re well versed in what it’s like to work from home. Remote working has been adopted worldwide and, like it or not, it’s here to stay. As more enterprises realise the benefits of a remote workforce, more job roles are being offered with flexible or even fully-remote working … Continue reading Boosting Enterprise Productivity with Unified Communications as a Service →

How to Plan and Implement a Unified Communication System for Your Small Business

Small Business Tools

Richard Conn March 11, 2021 Image Source So, you plan to start a small business, or already have an existing one, and you’ve also looked at the best website builders available. You have products in place, you have an online or physical store, but then someone asks you if you have plans for unified communications? … Continue reading How to Plan and Implement a Unified Communication System for Your Small Business →

Marketers still struggle to build a unified source of data

Data Management

Without a unified record of their data, marketers often lack a holistic view of their investments, real-time insights and alignment across teams. Amy Gesenhues on May 21, 2020 Marketing organizations are being tested like never before. Many businesses are being forced to reconsider every aspect of their business model, pushing marketers to realign their strategies … Continue reading Marketers still struggle to build a unified source of data →