Tag Archives: Uncertainty

How B2B CMOs use CX to thrive amid economic uncertainty

Keeping an “always on” approach to CX is critical to maintain and benefit from improved customer understanding. Here’s how to get there. Chad Storlie on May 4, 2023 Analyzing customer behaviors and monitoring competitor activities are among the top approaches B2B leaders use to identify opportunities for business growth. Simply put: Your competitors are stalking … Continue reading How B2B CMOs use CX to thrive amid economic uncertainty →

Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023

Economy Recession

While overall ad spend will continue to grow, many marketers expect to adjust their mix of channels every month. Constantine von Hoffman on December 21, 2022 Marketers are going to be measuring and re-measuring their investments in 2023. Nearly two-thirds say they will be re-evaluating their media spend more frequently, with most doing so monthly, … Continue reading Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023 →

The Observer Effect and Heisenberg’s Uncertainty Principle

Business Protection

Dave Bushy December 6, 2021 My apologies to the physicists who might be reading this. I’m no expert on quantum mechanics. But I am a lifelong learner. So when I saw an article recently on “Heisenberg’s Uncertainty Principle,” I read further and learned about what is called the “Observer Effect,” which, in physics, is described … Continue reading The Observer Effect and Heisenberg’s Uncertainty Principle →

Long-Term Goals to Help You Navigate the Complexity and Uncertainty

Business Planning

Ramon Nuez March 25, 2021 In “The Ice Man,” Wim Hof writes, “People with low willpower tend to make poor choices in life, because they give in to short-term goals at the expense of longer-term goals.” How many of your decisions are based on short-term goals? You choose what looks good now, with little concern … Continue reading Long-Term Goals to Help You Navigate the Complexity and Uncertainty →

Leading Through Uncertainty: 3 Ways to Deal with Ambiguity

World Changing Ideas

Paul Keijzer October 31, 2020 As restrictions are loosened, most countries experience a second wave of COVID-19. Business leaders face unprecedented challenges as they navigate uncharted waters in this environment of uncertainty and ambiguity. Organisations around the world take swift action to prepare themselves for yet another looming financial fallout. This goes to show that … Continue reading Leading Through Uncertainty: 3 Ways to Deal with Ambiguity →

Here’s how email marketers can stay sane amid this holiday season’s uncertainty

Holiday Season

Here are three ways you can navigate the uncertainty and focus on what you need to do to survive hurricanes, elections, COVID, working from home and everything else going on right now. Ryan Phelan on October 21, 2020 Now that we’ve made it to the make-it-or-break-it fourth quarter, advice is flowing fast and furiously about … Continue reading Here’s how email marketers can stay sane amid this holiday season’s uncertainty →

The Uncertainty Premium

Economy

Elliot Begoun — May 6, 2020 Canva.com “Don’t raise capital now.” That is what a speaker said the other day on one of the many great webinars our industry has rushed to produce in hopes of providing support and guidance to our brands. On the surface, it is sound logic. In reality, however, many brands … Continue reading The Uncertainty Premium →

Making a Difference in a Time of Uncertainty

Leadership Skills

Karthik Kripapuri — April 30, 2020 We’re washing our hands. We’re avoiding large gatherings. For those of us lucky enough to be able to work remotely, we’re asking our teams to stay home while continuing to support and run our businesses as best as we can. But how else are we giving back in a … Continue reading Making a Difference in a Time of Uncertainty →

Continuing on in a Time of Uncertainty

Change Management

Liza Slavin — March 30, 2020 As a fresh 24-year-old, I have never experienced anything remotely close to this pandemic. I remember being in kindergarten, and my mom picking me up on 9/11. I didn’t understand the economic impact (quite positive the word economic was in my vocab) and was too young to grasp the … Continue reading Continuing on in a Time of Uncertainty →

Embracing Change Amid Uncertainty

Change Management

Dr. Kathleen Allen — March 26, 2020 During so much uncertainty and disruption in these unprecedented times, walking into the unknown can feel daunting. As leaders, we are shouldered with the role of anchoring our employees and organizations. We do our best to show up for them, offer direction and make decisions for moving forward, … Continue reading Embracing Change Amid Uncertainty →