Tag Archives: Uncertainty

Optimism returns as US Gaming Industry reports strong Q3 2025 growth despite economic uncertainty

Games Business

Optimism returns as US Gaming Industry reports strong Q3 2025 growth despite economic uncertainty Sophie Atkinson   Suswati Basu     The United States’ Gaming Industry Outlook has a sense of renewed optimism in Q3 of 2025, as industry leaders are citing rising revenues and stronger balance sheets. “The Gaming Conditions Index indicates that real … Continue reading Optimism returns as US Gaming Industry reports strong Q3 2025 growth despite economic uncertainty →

Tariffs, Economic Uncertainty, and How Businesses Can Adapt

Tariffs

Tariffs, Economic Uncertainty, and How Businesses Can Adapt   Chris Walton Mar 26, 2025     The global economy is experiencing significant challenges and uncertainties. Many countries are implementing tariffs and other trade measures in an effort to support domestic industries. However, the economic implications of these policies are complex. Understanding Tariffs and Their Impact … Continue reading Tariffs, Economic Uncertainty, and How Businesses Can Adapt →

Google’s cookie pivot leaves 88% of industry in uncertainty: IAB

Cookieless Targeting

Google’s shock cookie shift complicates measurement, addressability and future planning for digital advertisers. Angelina Eng on October 4, 2024   Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment.  … Continue reading Google’s cookie pivot leaves 88% of industry in uncertainty: IAB →

As waves of layoffs continue, here’s how workers can cope with economic uncertainty

Employee Layoffs

  By Jim Frawley January 22, 2024 Workers across the globe are biting fingernails and fighting restless leg syndrome as we anxiously follow the evolving state of the U.S. economy. Many of us are fearful and curious about what any change, small or large, might mean for the bottom line of our respective organizations and … Continue reading As waves of layoffs continue, here’s how workers can cope with economic uncertainty →

Five Innovation Practices To Help Business Owners Navigate Uncertainty

Innovation

Five Innovation Practices To Help Business Owners Navigate Uncertainty ValueWalk / Jun 9, 2023   The economic landscape is changing at an accelerating speed. More than ever, a growing number of businesses are having a hard time navigating marketwide complexity, driven by macroeconomic volatility and unprecedented levels of uncertainty. Navigating these business challenges through traditional methods of … Continue reading Five Innovation Practices To Help Business Owners Navigate Uncertainty →

How B2B CMOs use CX to thrive amid economic uncertainty

B2B Engagement

Keeping an “always on” approach to CX is critical to maintain and benefit from improved customer understanding. Here’s how to get there. Chad Storlie on May 4, 2023 Analyzing customer behaviors and monitoring competitor activities are among the top approaches B2B leaders use to identify opportunities for business growth.  Simply put: Your competitors are stalking … Continue reading How B2B CMOs use CX to thrive amid economic uncertainty →

Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023

Economy Recession

While overall ad spend will continue to grow, many marketers expect to adjust their mix of channels every month. Constantine von Hoffman on December 21, 2022 Marketers are going to be measuring and re-measuring their investments in 2023. Nearly two-thirds say they will be re-evaluating their media spend more frequently, with most doing so monthly, … Continue reading Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023 →

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