Deryck Jordan July 14, 2020 Social movements that gain momentum occasionally “trickle up” into corporate America. When that occurs, business leaders may feel compelled to engage in corporate activism. Around the globe, companies have recently reckoned with the Me Too, Fridays for Future and Black Lives Matter movements. While such reactive measures may be commendable, … Continue reading The 5 Ultimate Social Entrepreneurship Strategies for Startups
James Faulkner — May 8, 2020 The pros and cons of LinkedIn advertising, how much it costs, what ad formats are available and how to set up your first campaign. LinkedIn is the definitive B2B social network, connecting you with 675+ million professionals around the world. While certain other networks like Facebook and Twitter are … Continue reading The Ultimate Guide to LinkedIn Advertising
Neil Wood-Mitchell — March 19, 2020 Animation is a technique used to manipulate pictures into moving images. Drawn by hand or created on a computer, there are several types of animation, which have developed over time. History of Animation Animation dates as far back as the 1800s, with toys such as the Zoetrope and flipbooks. … Continue reading Ultimate Guide: Animation
Danielle Zunenshine — February 25, 2020 Have you been wondering which social media platforms are out there? Or maybe you have heard of a few but never had the chance to conquer them? As a freelancer, entrepreneur and or a small businesses owner it might be very helpful to be up to date with the … Continue reading The Ultimate Social Media Dictionary For Small Businesses
OOH has evolved into an exciting medium that combines high-impact creative with digital targeting and measurement. Greg Sterling on February 18, 2020 Among traditional media, out-of-home (OOH) is the only channel growing while TV, radio, newspapers, magazines and directories are all contracting. And digital OOH, especially programmatic, is growing much more rapidly. The combined sector … Continue reading Why out-of-home may be the ultimate location-based (digital) marketing medium
Sandra Wrobel-Konior — January 31, 2020 If you run an online business, checkout is the most important part of your selling process, as it’s the step that converts into revenue. What are the best ways to optimize your payment form UX and to design a checkout process to make users complete a purchase? The credit … Continue reading Best Payment Form UX Practices — An Ultimate Guide to Online Payments
Lauren Barry — December 12, 2019 Webinars can be a powerful video marketing tool for gaining new leads and engaging with your current customers. But setting up your first webinar may seem a little overwhelming. After all, you have to coordinate a lot of moving parts to ensure your live event goes off without a … Continue reading How to Run a Webinar: The Ultimate 101 Guide
Farahnaz Mohammed — December 9, 2019 Blogging is the heart of any content marketing strategy. Producing your own original content showcases your voice, your knowledge builds trust among your readers and positions you as more than a service provider: it gives your company a personality and your writers as experts. Once you’ve mastered blogging, guest … Continue reading Guest Posting: The Ultimate Guide for Marketing Writers
Hannah Cohen — November 26, 2019 A project timeline is a key part of any project manager’s arsenal. Learn how to make one in this article. Where does your project currently stand? How much work has been completed? How much remains to be done? A project timeline answers all these questions. It visualizes the project’s … Continue reading The Ultimate Guide to Creating a Project Timeline
David Hunter — November 27, 2019 Follow @DavidHunterErie Optimizing your Google My Business listing consists of a lot of moving parts: posts, Q&A, reviews, and much more. But one of the most important aspects: Google My Business photos and the optimization of those photos. Here is your ultimate guide to GMB photos and how they … Continue reading The Ultimate Guide to Google My Business Photos
