Bryan PearsonAugust 21, 2015 Benevolence can be consumer catnip when it comes to brand likeability, but it does not work when its rewards are fleeting or veiled. Several retailers have learned this firsthand. Like the child pointing out the emperor’s wardrobe deceit, consumers see through marketing campaigns that are dressed up like charitable events, and history … Continue reading Committing to Charity with Purpose: The Good, Bad and Ugly of Creating Cause with Effect
Emily RussenMarch 28, 2015 When openings become available in your company, you want to shout: “We are hiring!” far and wide. But before you start yelling from the mountain tops, take a step back and ask yourself: “Where should I start looking for candidates? Should I look internally or externally?” This is a dilemma for … Continue reading Internal and External Recruiting: The Good, the Bad and the Ugly
Ian AltmanMarch 24, 2015 Those who specialize in expense reduction would accurately argue that each dollar you earn in sales contributes a small percentage to profit. But, each dollar you save goes directly to the bottom line. Your cost cutting might be driven by a desire to price your products or services more competitively, to … Continue reading The Good, The Bad, and the Ugly of Cost Cutting
They say the only thing certain in life is taxes and death, but I think change is also a given – especially inside LinkedIn. They are always evolving, quite a lot in the last month but the one that has everyone talking today is the home page changes. LinkedIn announced 11th December 2014 that it … Continue reading The Good, The Bad, And The Less Ugly New LinkedIn Homepage
Joy UgiFebruary 19, 2015 Today, you can’t get away with not using a responsive email template. It’s a must. A have-to-have. Because mobile readership of emails is growing exponentially, there’s no choice but for marketers to abandon the old way of designing emails, which now often look ugly on mobile phones, and jump on board … Continue reading Kick The Ugly Email Habit With A Responsive Email Template
