Denny McCorkleMarch 25, 2015 Successful personal branding and job search requires both social media and physical networking. This blog post offers strategic suggestions for the convergence or grounding of these networking efforts when using Twitter. Sometimes I worry about my marketing students. Yes, many are strategically active on social media, and continue to learn. However, … Continue reading Tweets on the Ground: Optimizing Twitter for Personal Branding
Business.comMarch 6, 2015 Earlier in February, Google and Twitter established a deal to bring more tweets into Google search results through direct access to Twitter’s social feed. This partnership benefits both companies with increased exposure, and gives potential for more advertisement revenue. But what does it mean for your business? It is important to understand … Continue reading How Your Brand Can Benefit From Google Indexing Tweets
Twitter is testing ways to give quick access to how well your tweets are performing. Martin Beck on March 2, 2015 Twitter is testing a new analytics feature for individual tweets on Twitter.com, giving quick access to a snapshot of how tweets are performing. Several members of our staff have seen the new wrinkle, a … Continue reading Twitter Experimenting With Analytics For Individual Tweets
ZOG DigitalFebruary 10, 2015 Google and Twitter have recently announced a partnership to infuse tweets directly in Google News and search results. Twitter has previously allowed content to be indexed in search from 2009 to 2011, but did not renew the deal due to concerns with controlling content and user experience. This new agreement grants … Continue reading What Tweets In Google Search Means For Your Brand
Suzanne YatesJanuary 5, 2015 It can become a laborious chore; keeping your business fresh and relevant online is a task which becomes trickier with time. If you are, for example, posting three pieces of content per day each year, you’re tasked with coming up with 1,095 pieces of interesting, engaging content over this time period. … Continue reading Keeping it Current: Are Your Tweets Newsworthy?
Carol Stephen December 18, 2014 Social media managers and clients alike usually have one issue: where do they find the best content to tweet? What do they tweet about, and how do they move from lurking online to becoming a powerhouse? The secret lies in giving people what they want. This series of small … Continue reading The Secret To Golden Tweets
Twitter says the experiment yielded “user enjoyment,” so they made it permanent. By Peter Wade A few months ago, Twitter started experimenting with inserting recommended tweets into users’ timelines whether they follow the tweeter or not. Like it or not, Twitter announced this morning that the practice is now permanent. In a Friday-morning blog … Continue reading Don’t Like Twitter’s Recommended Tweets? Too Bad, They’re Here To Stay
By Matt Ford, Published October 12, 2014 In general, marketing has come a long way from newspaper ads to targeted online advertising. But in spite of the history, it’s hard to tell how often B2B marketers stick to the old or go with the new. One moment, you’re making a few rounds of telemarketing calls. … Continue reading Tailor Telemarketing Into Your Tweets
It took nineteen months, but we finally have a tweet that comes close to living up to the real-time promise put on display at the 2013 Super Bowl by Oreo. Ladies and gentlemen, I present the Tide tweet, complete with twitpic (below). Marvel at the deftly handled brand tie-in! Ooh and aah at the duct … Continue reading Good Brand Tweets Are Not a Rising, Well, Tide
