OpenAI’s latest hire hints at a future where advertisers can run campaigns directly in ChatGPT, reaching 700 million weekly active users. Danny Goodwin on September 26, 2025 OpenAI is hiring a Growth Paid Marketing Platform Engineer to help develop tools for ad platform integration, campaign management and real-time attribution. The role is part of … Continue reading OpenAI is staffing up to turn ChatGPT into an ad platform
Marketing AI is only as strong as the data it runs on. Move from chaos to optimized data maturity and deliver personalization at scale. Tonya Walker on September 24, 2025 AI is only as strong as the data beneath it. Fragmented, inconsistent or stale data will derail even the most advanced models. My previous … Continue reading A practical framework to turn fragmented data into a foundation for AI success
Marketers are leaning on AI to meet rising demands, but while productivity climbs, consumer trust is sinking — and that gap could be marketing’s biggest risk. Constantine von Hoffman on September 15, 2025 Resource-constrained marketers are using AI to help increase productivity by helping with everything from ideation and faster workflows to data analytics. … Continue reading Marketers turn to AI for speed, while consumers turn away in distrust
For marketers overwhelmed by disjointed data… we get it. Discover how to activate what you already have. Mike Pastore on September 11, 2025 Marketers have no lack of data — but much of it sits scattered, siloed and underused across their organizations. From CRM records to transactional histories to website behaviors, valuable insights are … Continue reading Turn your scattered data into actionable insights
Consumers are embracing AI in shopping, yet 47% of brands lag behind. Want to stay relevant? It’s time to rethink your AI strategy. Mike Pastore on August 22, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “Brands Battle for Attention as AI Redefines the Funnel,” (registration required) from … Continue reading One-third of consumers turn to AI when shopping
If you’ve already invested in SEO, you’re on track for GEO. See how to surface your content in AI search results. Jon-Mikel Bailey on August 6, 2025 Generative engine optimization (GEO) is quickly becoming essential for brands that want to stay visible in an AI-driven world. It’s the practice of optimizing your content so … Continue reading How to turn SEO wins into GEO dominance
Turn unanswered calls into revenue. Capture, qualify, and convert every lead 24/7 while improving ROI, ad performance, and client satisfaction. CallRail on July 30, 2025 Marketers face constant pressure to deliver measurable ROI, prove their value, and convert every possible lead. Even the strongest ad campaigns can cause leaks in the funnel when calls … Continue reading 3 ways to turn missed calls into conversions with AI Voice Assist by CallRail
AI lets you personalize outreach, repurpose video and treat event content like a business asset — not an afterthought. Lisa Shaw on July 11, 2025 Congrats! Your team just delivered an outstanding conference. The speakers were dynamic, sponsors were happy, customers got face-to-face time with your executives and sales took home some shiny new … Continue reading How to use AI to turn one event into a month of content
July 05, 2025 ‘I am very motivated by frustration’: A Yale creativity expert on how to turn your ideas into action Scientist Zorana Ivcevic Pringle has studied creativity for decades. Here’s her best advice for tapping into a creative mindset. When scientist Zorana Ivcevic Pringle first started out in academia as an undergraduate student, she … Continue reading ‘I am very motivated by frustration’: A Yale creativity expert on how to turn your ideas into action
See how a holistic lifecycle framework turns fragmented data into measurable outcomes — beyond rigid attribution and disconnected insights. Caroline Hodson on May 30, 2025 Managing a customer’s experience throughout their complex journey is challenging. Interests and behaviors do not work in straight lines, and too often, the insights we capture are out of … Continue reading Turn disconnected insights into action with a lifecycle-driven strategy
