Tag Archives: Tune

How to tune your GTM strategies to cope with budgetary headwinds

The top four ways you need to change your thinking to justify marketing budget and resources in turbulent times. Anand Thaker on September 14, 2023 Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the … Continue reading How to tune your GTM strategies to cope with budgetary headwinds →

5 ways to tune up your unsubscribe process before the holidays

Holiday Season

Goodbye doesn’t have to mean “get lost.” Here’s how to make your email unsubscribe process more user-friendly. Kath Pay on November 3, 2022 What do you spend more time on in your email program — how to acquire subscribers or how to let them go? Judging by the results of a quick study I conducted over … Continue reading 5 ways to tune up your unsubscribe process before the holidays →

Today’s B2B buyers are calling the tune

B2B Marketing

And it’s different from (June 18, 2022)’s tune. B2B marketers need to understand that the tempo is different and the dance steps are faster. William Terdoslavich on June 13, 2022 B2B marketing is a dance between the marketer and the customer. The decision to buy is never easy, so the marketer must cater to the … Continue reading Today’s B2B buyers are calling the tune →

How Yamaha changed its tune with its digital transformation strategy

Digital Transformation

The brand’s martech leader Athan Billias says Yamaha uses data to connect with customers on an emotional level. Amy Gesenhues on May 22, 2020 Yamaha Corp., the music side of the Yamaha brand, has been through more change during the last year and a half than it has experienced its entire 138 year history, according … Continue reading How Yamaha changed its tune with its digital transformation strategy →

How to Tune Out Distractions While Working During the Pandemic

Productivity Tools

How to Tune Out Distractions While Working During the Pandemic With the COVID-19 pandemic taking away thousands of lives, world leaders put their countries under lockdown. People have been forced to stay indoors and work from home. While this setup gives employees more free time and breaks between each hustle, it also makes it difficult … Continue reading How to Tune Out Distractions While Working During the Pandemic →

7 Simple Ways to Tune Up Your Pay Per Click Advertising

PPC Strategies

Brian Sutter — December 9, 2016 Follow @SmallBizBrian— December 9, 2016 AdWords has several benefits. It allows you to get instant traffic, for starters. No more waiting months for your SEO efforts to pan out. It’s also traffic you can direct to any web page you want, and traffic that can be turned on or … Continue reading 7 Simple Ways to Tune Up Your Pay Per Click Advertising →

How to Fine Tune Your Blog For Ultimate Reader Engagement

Blogging Optimization

by Mike Brown March 17, 2016 Follow @BuddhaBroIncMarch 17, 2016 You’ve set up your blog, written several posts, and started to gain some followers. The same three or four people seem to read everything you write and a few even comment or share your posts. It’s a great start, but you’re frustrated because you want … Continue reading How to Fine Tune Your Blog For Ultimate Reader Engagement →

Tune Up: Building a Playlist for Productivity

Productivity

Defausha HamptonJune 26, 2015 There’s no place like my coveted headphones and playlists. It’s a combination of many things that I find so captivating: energizing beats, the structure of instrumental sounds, passionate and spirited lyrics, unique and animated vocals, and the art of traveling on a melodious journey. Music enthralls emotions allowing you to feel … Continue reading Tune Up: Building a Playlist for Productivity →