Marketers risk losing their strategic edge by depending too much on AI tools. Here’s how to balance automation with critical thinking. Scott Gillum on January 16, 2025 AI tools are transforming how marketers research, write and make decisions. But this growing reliance on automation could come with serious risks. As powerful as AI can … Continue reading Are marketers trusting AI too much? How to avoid the strategic pitfall
By Clint Rainey October 22, 2022 Poll after poll lately reflects that American faith in common good and democracy has been shaken. But there’s one institution that U.S. citizens still trust today, and that’s the corporation, according to results from the latest Edelman Trust Barometer. Released on Friday, the update to Edelman’s closely followed … Continue reading Why the Midwest is a curious outlier when it comes to trusting businesses
A new study from Razorfish and VICE Media Group points to what Gen Z users want from branded metaverse experiences. Chris Wood on April 19, 2022 Younger Gen Z gamers have a particular emotional connection with the online world, and are looking for metaverse experiences in their virtual worlds, according to a study by … Continue reading Gen Z metaverse users are more trusting and willing to spend
Peter Stewart — October 19, 2018 — October 19, 2018 Anemone123 / Pixabay Years ago, I found myself sitting in a small office discussing the idea of moving my family cross country and going into business with a man I barely knew. Prior to this meeting, we had only had a couple of phone conversations, … Continue reading 5 Keys For Rapidly Developing Trusting Relationships
by Joy Adan November 27, 2015 Follow @getrediiNovember 27, 2015 Social media is changing the way we do business. The rising use of social networks means it’s easier than ever to share information, shape opinion and provide insights between people – including the people who work for you. Already, our constantly connected world is disrupting … Continue reading Building a Trusting Work Environment Starts With Transparency
Mike GoldmanJune 27, 2015 Do you have confidence in your hiring process? If you have hired the right people—the ones with the smarts that impressed you enough to choose them—and have provided them with the tools necessary to do the job, then you need to give them the freedom to get the job done. This … Continue reading How Trusting Employees Saves Time and Money
