Tag Archives: Transparency

Transparency at Work: How Open Should You Be?

mathildeSeptember 19, 2015 Two weeks ago, Buffer’s co-founder Leo Widrich gave an interview to TechCrunch about the transparent culture embraced by his company. Buffer is going to great lengths to make information about the company easily accessible to everyone: from salaries to revenue and churn, everything is public. When asked about the results of this … Continue reading Transparency at Work: How Open Should You Be? →

Why Transparency is Essential for Building Corporate Brand Trust

Branding, Corporate

Jay GronlundJanuary 16, 2015 The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. Trust in business has reached new lows, as reported by the latest 2014 Edelman Trust Barometer (e.g. only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons. … Continue reading Why Transparency is Essential for Building Corporate Brand Trust →

Making Creative Transparency Work for You

Small Business, Transparency

Mike WhitneyJanuary 13, 2015 “As a small business owner you have no greater leverage than the truth.”– John Whittier Ever meet someone who you couldn’t quite pin down, personality-wise? Maybe they just had a shifty, uncertain air about them. Or maybe you couldn’t escape the hunch that there was something they were hiding from you. … Continue reading Making Creative Transparency Work for You →

Why Data Transparency is Key to Programmatic Advertising

Ad Campaigns

Irfon Watkins December 18, 2014 Digital marketing budgets are expected to continue growing in 2015, as shown by Gartner’s Digital Marketing Spending report, and CMOs are honed in on the customer experience more than ever. In the advertising realm, programmatic trading, or automating the process of buying and selling digital media and advertising, has … Continue reading Why Data Transparency is Key to Programmatic Advertising →

Software Lead Generation Tips – A Quick Guide to Transparency With Pictures

Web Management Guidelines

Even in B2B marketing, pictures are a popular way to get a prospect’s attention. It appeals more to the senses and ignites curiosity and interest. That saves up a lot of trouble compared to a wall of text. Remember, software lead generation can be a pretty lengthy process. It’s one that usually leaves you at … Continue reading Software Lead Generation Tips – A Quick Guide to Transparency With Pictures →