Tag Archives: Transparency

How to Evaluate Programmatic Buying Transparency – Types and Tips

Marketing Automation

by Jane Felice April 27, 2016April 27, 2016 This is the first in a series of posts on transparency. In today’s post, we lay out the many ways transparency is elusive in digital marketing today. We also include some best practices for stamping out the fuzziness prevalent in the programmatic landscape. Most marketers will admit … Continue reading How to Evaluate Programmatic Buying Transparency – Types and Tips →

ANA/Forrester Survey: Most Marketers Buy Ads Programmatically, In Spite Of Worries About Fraud And Transparency

Marketing Automation

Seventy-nine percent made programmatic buys in the last year, more than twice the rate from a similar report two years ago. Barry Levine on March 7, 2016   Marketers may be wary about digital ad fraud and the complexity of the adtech ecosystem, but they are still rushing to buy ads programmatically. That’s a key … Continue reading ANA/Forrester Survey: Most Marketers Buy Ads Programmatically, In Spite Of Worries About Fraud And Transparency →

Building a Trusting Work Environment Starts With Transparency

Work Environment

by Joy Adan November 27, 2015 Follow @getrediiNovember 27, 2015 Social media is changing the way we do business.  The rising use of social networks means it’s easier than ever to share information, shape opinion and provide insights between people – including the people who work for you. Already, our constantly connected world is disrupting … Continue reading Building a Trusting Work Environment Starts With Transparency →

Transparency at Work: How Open Should You Be?

Work Environment

mathildeSeptember 19, 2015 Two weeks ago, Buffer’s co-founder Leo Widrich gave an interview to TechCrunch about the transparent culture embraced by his company. Buffer is going to great lengths to make information about the company easily accessible to everyone: from salaries to revenue and churn, everything is public. When asked about the results of this … Continue reading Transparency at Work: How Open Should You Be? →

Why Transparency is Essential for Building Corporate Brand Trust

Branding, Corporate

Jay GronlundJanuary 16, 2015 The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. Trust in business has reached new lows, as reported by the latest 2014 Edelman Trust Barometer (e.g. only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons. … Continue reading Why Transparency is Essential for Building Corporate Brand Trust →

Why Data Transparency is Key to Programmatic Advertising

Ad Campaigns

Irfon Watkins December 18, 2014   Digital marketing budgets are expected to continue growing in 2015, as shown by Gartner’s Digital Marketing Spending report, and CMOs are honed in on the customer experience more than ever. In the advertising realm, programmatic trading, or automating the process of buying and selling digital media and advertising, has … Continue reading Why Data Transparency is Key to Programmatic Advertising →

Software Lead Generation Tips – A Quick Guide to Transparency With Pictures

Web Management Guidelines

Even in B2B marketing, pictures are a popular way to get a prospect’s attention. It appeals more to the senses and ignites curiosity and interest. That saves up a lot of trouble compared to a wall of text. Remember, software lead generation can be a pretty lengthy process. It’s one that usually leaves you at … Continue reading Software Lead Generation Tips – A Quick Guide to Transparency With Pictures →

Random Posts on