Move from busywork to a strategic approach that builds meaningful connections and drives sustainable growth. Jon-Mikel Bailey on January 31, 2025 Marketing isn’t about tactics, tricks or tools — it’s about having the right conversation with the right audience. Without a brand-first strategy, all your efforts are just noise. Here’s how to shift your … Continue reading 5 ways to transition from tactical to strategic marketing
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Skills that translate to martech roles. MarTechBot on November 4, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech … Continue reading Transition to a career in martech: Best of the MarTechBot
May 29, 2024 How to transition nontechnical teams to use GenAI Generative AI can be scary to some, so use these tips to help employees understand and adopt it. BY Genefa Murphy Like the internet and cloud computing before it, generative AI (GenAI) is forever changing the way we work and do business, so much so … Continue reading How to transition nontechnical teams to use GenAI
May 04, 2024 Why leaders should never act like Elon Musk during a transition These steps can help leaders maintain high employee morale through a major transition, such as a merger or acquisition. BY Brenda Jacobsen It can be difficult to maintain high employee morale throughout a major transition, such as a merger or acquisition. Employees … Continue reading Why leaders should never act like Elon Musk during a transition
It’s less than two months until Universal Analytics sunsets. The “Google Whisperer” is here to help you transition to Google Analytics 4. Constantine von Hoffman on May 3, 2023 Google’s Universal Analytics (UA) ends on July 1. In a little less than two months, everyone using UA will be switched to Google Analytics 4 (GA4). … Continue reading 4 tips to ease the transition from UA to GA4
ANA, 4As, CIMM Probe Industry Transition To ‘Multi-Currency’ Marketplace by Joe Mandese @mp_joemandese, May 6, 2022 Three important ad trade bodies – the Association of National Advertisers, the American Association of Advertising Agencies, and the Advertising Research Foundation’s Coalition for Innovative Media Measurement (CIMM) – Thursday said they are fielding a new study to “explore … Continue reading ANA, 4As, CIMM Probe Industry Transition To ‘Multi-Currency’ Marketplace
Smart Shopping, Local Campaigns Will Transition To Performance Max by Laurie Sullivan @lauriesullivan, January 27, 2022 Ready or not, Google will begin automatically upgrading Smart Shopping campaigns and Local campaigns to Performance Max, which the company announced in November 2021. Smart Shopping campaigns will automatically upgrade in July, and Local campaigns will upgrade in August. … Continue reading Smart Shopping, Local Campaigns Will Transition To Performance Max
Mahipal Nehra November 18, 2021 If you are a banker, you must have heard about the LIBOR transition to RFR and why the Financial Conduct Authority (FCA) who is responsible for LIBOR regulation wants to phase out Libor by the end of the year 2021. But, what LIBOR is and why is there a need … Continue reading The Transition From LIBOR to RFR
Lauren Covell May 14, 2021 One silver lining of COVID-19 appeared when private companies received a short reprieve from the new lease accounting standards courtesy of FASB ASC 842 — “reprieve” being the operative word here. Come December 2021, these standards go into full effect, giving you less than a year to develop and execute … Continue reading FASB ASC 842: How to Best Transition to New Lease Accounting Standards
JP De Silva April 30, 2021 COVID-19 and the economic havoc caused by the pandemic have left many brick and mortar businesses struggling. More and more consumers are doing their shopping online. For a lot of these businesses, going online is no longer an option, it’s a necessity. The truth is, having an online presence … Continue reading How to Implement and Transition to an Online Business Model
