The three-day virtual event that kicks-off on Tuesday has something for all marketing technologists — whether you’re a martech maestro, modeler or maker. Amy Gesenhues on April 20, 2020 We are so excited to kick off our first virtual MarTech conference, Discover MarTech, and it comes at a time when businesses need solid, tactical info … Continue reading Discover MarTech takes a deep dive into digital transformation
Tag Archives: Transformation
Agile Leader Role During an Agile Transformation Part 2
Anthony Mersino — April 9, 2020 In part 1 of this article, we looked at the definition of Agile Transformation and talked about the 4 key focus areas of Agile Leaders. In part 2 of this article, we will explore the Characteristics that Agile Leaders Need the Most. Finally, we discuss an uncomfortable truth that … Continue reading Agile Leader Role During an Agile Transformation Part 2
Agile Leader Role During an Agile Transformation
Anthony Mersino — April 6, 2020 What is the Agile Leader Role during an Agile Transformation? Agile Transformations are a popular activity right now. If you are an agile leader, you may be wondering what is the role that you play in an Agile Transformation. This 2-part article begins with what is meant by Agile … Continue reading Agile Leader Role During an Agile Transformation
Talent, Technology, and Transformation: 2025
Lovepreet Dhaliwal — March 31, 2020 Last week I was going through the article of a senior leader of a large regional organization. While reading, I came across a line which he has highlighted. It was something he talked about himself, i.e., What’s on the top list, which keeps him up at night? The reply … Continue reading Talent, Technology, and Transformation: 2025
The 10 Rules of Digital Transformation
Mukesh Gupta — March 9, 2020 Premise: In my work at SAP, I support a community of SAP customers in India – INDUS. One of the initiatives of this community is a micro-community of people who are working in their respective organisations around the topic of digital transformation. Members of this community are from organisations … Continue reading The 10 Rules of Digital Transformation
How agencies are helping CMOs break down barriers to digital transformation
As CMOs take over the customer journey, agencies are expanding their services and capabilities to help clients build and implement effective digital transformation initiatives. Amy Gesenhues on March 5, 2020 “At this point, what isn’t digital?” said Jennifer Fey, the senior vice president of digital media for Firewood when asked how her global digital marketing … Continue reading How agencies are helping CMOs break down barriers to digital transformation
Digital Transformation: How Technology Improves the Employee Experience
Kellie Wong — February 21, 2020 Digital transformation is all about using technology to improve our daily lives. While we hear a lot about new technology making the customer experience more streamlined and compelling, it’s also true that the employee experience is being enhanced through new technology. In fact, HR departments consider the digital transformation … Continue reading Digital Transformation: How Technology Improves the Employee Experience
The digital marketing transformation led by Google and Amazon
It’s worth the time investment to consider how we can continue to evolve our advertising strategy along with the biggest platforms. Melissa Reilly on January 30, 2020 In digital marketing, 2019 was the year that the big players evolved from their core branding identities, showing advertisers that they could reach customers in more ways than … Continue reading The digital marketing transformation led by Google and Amazon
Disney+ is Proof of the Power of Digital Transformation
Brian Johnson — January 6, 2020 Digital transformation is a much discussed buzzword that is often misunderstood. Long gone are the days where a digital transformation meant having a way to purchase online or having social media presence build into your brand image. These days, a digital transformation means a variety of things. Every business … Continue reading Disney+ is Proof of the Power of Digital Transformation
The key to sustaining brand relevance? Continuous transformation
A brand’s long-term resiliency requires adaptability to stay in tune with consumer’s changing needs and have the confidence to adjust accordingly. Mark Tiainen on October 16, 2019 Right now, we’re in a turbulent time of brand transformation. New generations of consumers are seeking fresh, exciting experiences and are demanding new ways to interact with brands, … Continue reading The key to sustaining brand relevance? Continuous transformation
Random Posts on
Spotted: Google+ Stories Appearing As Individual Google Now Cards
5 Tools for Wrangling Remote Workers
Customer Retention Strategies to Grow Ecommerce Revenue Year-Round
Working With a Marketing Agency for SEO? What’s the Worst That Can Happen?
3 Timeless Industries to Do Business In
Etsy Fees: Complete Guide for Sellers
Changes in Manufacturing: How Will Different Generations Adapt?
Closing your team’s technical gap without hiring
Is Your Supply Chain Ready For The Next #Dressgate?
