Brian Johnson — September 20, 2019 — September 20, 2019 JanBaby / Pixabay In life, there are fads and there are trends. Fads are things that become popular one day and gone the next. In the 70’s, people were crazy for waterbeds. More recently, people would lay face down in bizarre places and called it … Continue reading For Telco Providers, Digital Transformation is a Continuous Journey for Lifetime Success
Karol Klaczynski — June 10, 2019 — June 10, 2019 In the previous blogpost I discussed the matter of what in fact is a change towards agile organizations and the importance of organizational culture in this respect. Today I would like to take a deeper dive into how the change itself can be started, executed … Continue reading Agile Transformation: Top-Down or Bottom-Up?
Mehmet Yitmen — May 20, 2019 — May 20, 2019 We have been experiencing a radical change in terms of market dynamics and economic models for the last few decades. In fact, we are shifting from a world where giant companies are kings to a world where clients are kings, in other words, from a … Continue reading 5 Critical Setbacks in Agile Transformation!
Here are the steps to define, create and protect your story so that it measures up to the same quality as the products and services you sell. Jason Ocker on April 11, 2019 A digitally transformed organization is a content organization. You now manage a continuum of experiences across an expanding range of digital customer … Continue reading Learn how to discipline your story to serve your digital transformation
Dave Sutton — March 16, 2019 — March 16, 2019 There are a few things in marketing that tend to remain constant—one of them is the need to measure success and, where possible, find ways to duplicate it. But with so many marketing automation platforms out there, teams can feel both overwhelmed and under-informed on … Continue reading Tracking Success in Digital Transformation
Content is what makes a digital transformation run, so telling a story across all channels that is clear and consistent is more important than ever. Jason Ocker on January 11, 2019 You must feed digital transformation or it dies. Once you’ve gone through the Herculean work of integrating the tech stack, designing and developing great … Continue reading Here’s why a disciplined story is so vital to digital transformation success
Bob Van Rossum — December 18, 2018 Follow @BobVR — December 18, 2018 We’re inching closer to the New Year which means for cutting-edge businesses, digital transformation will be a top priority. In fact, according to a Gartner survey, 62 percent of CEOs surveyed said they have a management initiative or transformation program to make … Continue reading Digital Transformation Trends in 2019: What Can CMOs Expect?
Kevin Elliott — November 30, 2018 — November 30, 2018 How to Meet Customer Needs and Grow Revenue with Customer Identity Management Is Your Enterprise Ready for a Digital Transformation? Enterprise CIOs and VPs of technology face growing demands to scale their digital platforms. Gartner estimates that 2020 is the sink-or-swim year for mid- and … Continue reading Why Your Enterprise Needs a Digital Business Transformation Strategy
Dave Sutton — November 8, 2018 — November 8, 2018 StockSnap / Pixabay There is a common misconception that digital transformation involves nothing more than acquiring, configuring, and installing new technologies. You just roll out the systems, and the customer experience is miraculously transformed. You just flip a switch and all of your people line … Continue reading 5 Steps for Avoiding Mayhem in Your Digital Transformation
Kevin Joyce — October 31, 2018 — October 31, 2018 Last week we looked at digital transformation from a CMO’s perspective. This week we’ll look at what it takes to succeed at digital transformation and why some companies fail to reach the levels of success they expected. Of the many challenges currently faced by CMOs, … Continue reading Digital Transformation: Setting Yourself Up for Success
