Shashin Shah August 31, 2020 As businesses face a never foreseen or imagined, straight out of a dystopian pandemic fiction situation, where sustenance is all that matters – digital transformation is providing them the means to weather the storm. Those who embraced it in the past years seem to be winning the war against Covid-19 … Continue reading Why Digital Transformation Remains Your Best Chance to Survive the COVID-19 Onslaught
Tag Archives: Transformation
Digital Transformation: How to Transition Your Brick-and-Mortar Business to the Online Space in 2020
Mark Quadros August 21, 2020 2020 has been a tough year for local stores. And for two obvious reasons: quarantine and social distancing. The retail world is now forced to transition brick-and-mortar businesses to online stores. But that’s not easy. Changing your brand face, the way you sell, and the way you reach out to … Continue reading Digital Transformation: How to Transition Your Brick-and-Mortar Business to the Online Space in 2020
Customer Emotion is the Heart of a Successful Post-Pandemic Digital Transformation Plan
Robi Ganguly August 21, 2020 “Digital transformation” is the buzzword du jour – and for good reason. Globally, brands are scrambling to figure out what the “new normal” means for customer engagement. Product and marketing leaders are faced with high levels of fear and uncertainty, oftentimes accompanied by slashed budgets. And consumers are engaging with … Continue reading Customer Emotion is the Heart of a Successful Post-Pandemic Digital Transformation Plan
The Messy Middle Ground of Agile Transformation
Anthony Mersino July 29, 2020 Many people think of transformation as a linear process. Whether it is a digital or agile transformation, or even a personal transformation, we like to think of it as a straight line from where we are to our goal. As a coach, and a “change agent”, I’ve been overly enthusiastic … Continue reading The Messy Middle Ground of Agile Transformation
Why COVID-19 Means Business Continuity Transformation Is a Mandate, Not an Option
Steven O’Donnell July 24, 2020 The seriousness of COVID-19 can be summed up in the tragic statistics we’ve all seen mounting over the weeks and months. There is, above all else, the human toll of this pandemic. There’s also the toll it’s taken on the economy, and on businesses and employers. As of this writing, … Continue reading Why COVID-19 Means Business Continuity Transformation Is a Mandate, Not an Option
Lessons in Leading Transformation
Mukesh Gupta — June 11, 2020 Premise: We are living in a world where a lot of organisations are being forced to transform the way they operate. As we all know, being forced to change is not a good place to be in. The ability of leaders to lead their organisation through this transformation process … Continue reading Lessons in Leading Transformation
How Yamaha changed its tune with its digital transformation strategy
The brand’s martech leader Athan Billias says Yamaha uses data to connect with customers on an emotional level. Amy Gesenhues on May 22, 2020 Yamaha Corp., the music side of the Yamaha brand, has been through more change during the last year and a half than it has experienced its entire 138 year history, according … Continue reading How Yamaha changed its tune with its digital transformation strategy
Who Should Lead Digital Transformation Within the Enterprise?
Chintan Jain — May 20, 2020 The focus on digital transformation has never been greater. Even the companies that thought they could rely on legacy systems are now planning to go digital because of the disruptions that have been caused by the ongoing coronavirus pandemic. Organizations are trying to make sure their business strategies are … Continue reading Who Should Lead Digital Transformation Within the Enterprise?
Vendors go all-in on professional services to speed digital transformation
For many sophisticated marketing technology platforms, it is nearly impossible to be a technology-only company. Amy Gesenhues on May 6, 2020 Recently, one of Acquia’s customers who had not previously worked with the digital experience platform’s professional services team reached out to set up a meeting. The customer was being approved for an FDA test … Continue reading Vendors go all-in on professional services to speed digital transformation
Digital transformation is no longer a buzzword. It’s an imperative.
The coronavirus outbreak has forced companies to pivot their entire business model, with many having to launch digital initiatives with little time and few resources. Amy Gesenhues on April 28, 2020 Less than two months ago, I interviewed several agency leads about how their organizations were helping CMOs break down the barriers to digital transformation. … Continue reading Digital transformation is no longer a buzzword. It’s an imperative.
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