Tag Archives: Tools

Marketers keep adding tech despite feeling overwhelmed by too many tools

Marketing Tools

Nearly two-thirds (65%) of marketers are prioritizing technology over creativity, a new study from Clevertouch Consulting found. Chris Wood on February 22, 2024 Marketers are making martech a priority, although some organizations have found their stacks becoming increasingly complex and are looking to simplify them. Some 57% of marketers are feeling overwhelmed by the number … Continue reading Marketers keep adding tech despite feeling overwhelmed by too many tools →

What to do when your martech tools aren’t delivering results

Marketing Technology

Reassess your strategy, identify implementation challenges and turn your martech investments into marketing triumphs. Venkatraman Kannan on February 2, 2024  The allure of martech can be deceptive. It’s easy to get caught up in the promise of cutting-edge technology and lose sight of the practicalities involved in bringing these tools to life. More than the … Continue reading What to do when your martech tools aren’t delivering results →

Salesforce announces new tools for retail marketers

Salesforce

Generative AI is at the heart of new solutions for retail marketers, merchandisers and shoppers. Kim Davis on January 15, 2024 Salesforce is launching new data and AI-powered tools for retail marketers, retail merchandisers and shoppers. The announcement came on the first day of this year’s National Retail Federation show. Innovations for retail marketers include … Continue reading Salesforce announces new tools for retail marketers →

Microsoft unveils new workflow and analysis tools for Customer Insights

Microsoft Tools

The company is evolving the product into a full-service marketing backbone, similar to offerings from Salesforce and HubSpot. Constantine von Hoffman on January 11, 2024 Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed to aid marketers in managing and maintaining projects and campaigns. The company looks to be building … Continue reading Microsoft unveils new workflow and analysis tools for Customer Insights →

From tech tools to personalized presents: Holiday gifts marketers actually want

Holiday Gifts Season

This holiday gift guide offers thoughtful and innovative ideas tailored for the marketers in your life. Shama Hyder on December 7, 2023 Put away the fruit cake and ugly sweaters. This holiday season calls for a more thoughtful approach to gifting, especially when it comes to the discerning marketer in your life.  Channeling the spirit … Continue reading From tech tools to personalized presents: Holiday gifts marketers actually want →

Google gives advertisers new generative AI tools for the holidays

Generative AI

New features include more search generative experience subcategories, photo search shopping and expanded virtual try-on tech. Nicola Agius on November 16, 2023 Google is introducing new generative AI capabilities for advertisers in search generative experience (SGE) to mark the start of the holiday season. The new features include: New SGE subcategories. Photo search shopping. The … Continue reading Google gives advertisers new generative AI tools for the holidays →

Figma’s new AI-powered tools will make your meetings suck less

Productive Meetings

By Hunter Schwarz November 07, 2023 Design software companies like to make big promises about the creative potential of their AI tools. With its new AI features, Figma is making one of the most enticing promises of all: It’s going to make your meetings better. Today, the collaborative design software company announced FigJam AI, its … Continue reading Figma’s new AI-powered tools will make your meetings suck less →

LinkedIn is adding new generative AI tools to help job seekers

LinkedIn Tools

  By Mark Sullivan November 01, 2023 LinkedIn is rolling out a new premium experience that uses generative AI to help job seekers find new positions.  The features are powered by large language models in combination with a massive knowledge graph containing information and insights about 67 million employers and a billion professionals. Starting with … Continue reading LinkedIn is adding new generative AI tools to help job seekers →

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