To get the most out of your data, you need to integrate the various platforms in your stack. That’s not often easy to do. Mike Maynard on May 23, 2024 Most marketers today understand that marketing is a science driven by data. Yes, creativity and innovation matter, but relying on a spark of … Continue reading You need to glue your martech stack together. Here are some of your options.
Marketing automation allows you to maximize the efficiency and results of your lead generation programs. Mike Pastore on December 13, 2023 Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. The truth, of course, is … Continue reading Lead generation and marketing automation: How they work together
The Human-AI Collaboration: Humans and Machines Can Work Together Shozab Raza / Sep 13, 2023 In recent years, the pervasive influence of Artificial Intelligence (AI) has been transforming diverse facets of our lives at an accelerating pace. AI’s footprint is undeniable, from personalized recommendations on streaming platforms to autonomous vehicles navigating our roads. As … Continue reading The Human-AI Collaboration: Humans and Machines Can Work Together
The world of social media is getting weirder with Twitter clone Threads competing as much with IG as with the newly named X. What should brand marketers do? Kim Davis on August 2, 2023 It came out of nowhere. It looked like Twitter. It behaved like Twitter. It promised to be friendlier than Twitter. It … Continue reading Competing with Twitter (X.com) and Instagram: Tying the Threads together
What’s your relationship with your IT team??Adversarial??Collaborative??Non-existent? Here’s how to drive better results with good teamwork. Theresa Kushner on October 31, 2022 Change is our only constant these days. What makes this era of change so challenging within organizations is it often affects our relationships with others. The relationship between IT and marketing, especially marketing … Continue reading 5 ways marketing and IT can work better together
Marketers and data analysts have distinct roles, but increasingly they need to work together to overcome obstacles. Chris Wood on October 13, 2022 Marketers and data analysts see the world in very different ways. Because they are often working together on the same project, this can cause a lot of problems. However, the increasingly … Continue reading 4 common problems marketers and data analysts can solve together
Content Marketing and HARO: How Both Work Together Debraj Chatterjee / 25 Jul 2022 Content marketing forms the cornerstone of every successful digital marketing strategy. The age-old adage, “Content is King,” bears relevance to this statement. “What I love about content is it has the power to change people’s lives for a second or … Continue reading Content Marketing and HARO: How Both Work Together
By Steph Knapp—Zapier May 24, 2022 Is the secret to better human-to-human collaboration…robots? Not in the borderline-scary AI and metal-exterior variety, no. But technology and automation can absolutely help humans work together better. The right collaboration tech stack lets your team capture, organize, and use ideas and information efficiently, so there’s less human conflict and … Continue reading 7 tools that will help your teams work better together
Video Collaboration, Baidu Global And Microsoft’s Xandr Get Together by Laurie Sullivan , Staff Writer @lauriesullivan, (March 11, 2022) Baidu Global Business Unit on Thursday announced MediaGo, its artificial intelligence integrated marketing platform, will collaborate with Xandr, a data-enabled technology ad platform. The business now operates independently under the name DO Global. It is responsible for … Continue reading Video Collaboration, Baidu Global And Microsoft’s Xandr Get Together
Expert says personalized communications is one way to help bridge the marketing and sales divide. Corey Patterson on December 2, 2021 For sales and marketing teams to be effective, they need to work together to engage contacts in personalized ways. And while this may have seemed difficult in the past, the evidence shows the dynamic … Continue reading How ABM strategies bring marketing and sales together
