Tag Archives: together

Case study: On-page + off-page SEO working together = success

Contributor Eric Enge offers an insightful case study on the positive effects SEO-focused content created by local influencers can have on driving targeted traffic. Eric Enge on February 7, 2018   I encounter many people who believe the basic blocking and tackling of search engine optimization (SEO) execution is losing its value, but I find … Continue reading Case study: On-page + off-page SEO working together = success

Martech enablement series: Part 9 — Bringing it all together!

In the final installment of a nine-part series, contributor Peter Ladka wraps up by discussing what we’ve learned about the martech enablement process and how to evaluate your progress in transforming your marketing organization. Peter Ladka on October 5, 2017   Welcome to Part 9 of “A Nine Part Practical Guide to Martech Enablement.” This … Continue reading Martech enablement series: Part 9 — Bringing it all together!

The new attribution challenge: Understanding how marketing and sales work together

When it comes to attribution, many businesses face a huge disconnect between their sales and marketing teams. Contributor Shane Murphy takes a look at the challenge and how to solve it. Shane Murphy on September 5, 2017   Proper attribution is one of the biggest challenges marketers face. I’ve experienced this firsthand in my role as VP … Continue reading The new attribution challenge: Understanding how marketing and sales work together

Marketing vs. Sales: Their Major Difference and How They Work Together

Dan Sincavage — July 20, 2017 Follow @dansincavage — July 20, 2017 Pexels / Pixabay Business guru and well-known provocateur Tom Peters once addressed a crowd of over 400 sales and marketing executives saying: “I hate sports analogies. They’re just a bunch of male macho…” Yet, in the world of sales and marketing, sports analogies … Continue reading Marketing vs. Sales: Their Major Difference and How They Work Together

HR and Marketing: Bringing Both Together for Better Business

Mike Thatcher — May 18, 2017 Follow @jobrack1— May 18, 2017 When we think of Human Resources and Marketing, we usually think of two distinct departments within a company, one focused on external matters, one focused on internal matters. But more and more these two departments are working together. Consumerization of HR Many call it … Continue reading HR and Marketing: Bringing Both Together for Better Business