Craig SullivanFebruary 9, 2015 The title may seem a bit controversial, but this is a fairly common question I get from large (and small) companies – “Should I run A/A tests to check whether my experiment is working?” I’ve been doing split and multivariate tests since 2004, and have watched nearly every one like a … Continue reading Why A/A Testing is a Waste of Time
Roxanne RoarkFebruary 3, 2015 You’re probably asking yourself “What is a ‘Tweet Archive’?” or you might be thinking about the Library of Congress indexing tweets, but that’s not quite what I mean. A tweet archive is what we can create for ourselves in order to make managing our Twitter accounts much easier and, even, more … Continue reading Tweet Archive: Marketing On Twitter In Less Time!
Deidre PaknadJanuary 31, 2015 3 tips for using the time you have to make the biggest impact Time is the greatest lever we have to achieve business goals, yet most leaders don’t measure how it’s spent or manage it as scarce capacity. When time is viewed as an infinite resource, it sets up employee engagement … Continue reading Use Your Time Wisely — You Don’t Have As Much Of It As You Think!
Debra EllisJanuary 29, 2015 “The great dividing line between success and failure can be expressed in five words, “I did not have time.” ~ Franklin Field Whether or not to participate in social media is a dilemma for managers and owners of small companies. Active participation requires an investment of time and resources that are … Continue reading How to Win the Small Business Social Media Time Challenge
Penney FoxJanuary 9, 2015 My Organization Quest for 2015 Throughout last year, I’ve been on a quest to create efficient blocks of time to manage my social media marketing. Some small business owners would just tell me to hire a VA (virtual assistant), give them my logins and shift that into my list of ‘things … Continue reading Productivity Tips to Get More Done in Less Time
Brooke BallardJanuary 7, 2015 Don’t get me wrong here, not all time is wasted on social media. However, there are MANY gaping holes that we (yes, me included) have fallen into with social media that have caused us to waste colossal amounts of time. I’ll share with you the ones I see trapping companies, brands, … Continue reading Here’s How Much Time You’ve Wasted On Social Media
Irfon Watkins January 2, 2015 2014 has been a great year for ad tech. Brands are beginning to understand and invest in programmatic, and better data and increased transparency has continued to fuel digital ad spend. We’ve been fortunate to be a part of this exciting time of the ad tech industry – we’ve learned … Continue reading It’s a Great Time to Work in Ad Tech
Lavanya Donthamshetty December 26, 2014 Humour me. Go on Twitter and type “customer service problems.” What did you get? A massive listing of woes? Small companies, big multi-nationals, country no bar – customer service issues are universal. So what separates the wheat from the chaff? How quickly they respond, how soon they put out … Continue reading How To Nail First Response Time – In 5 Easy Steps
Clearstream study finds 63 of video impressions won in November did not meet advertiser criteria. Ginny Marvin on December 23, 2014 Clearstream, a platform that helps advertisers increase online viewability of their videos, released data this week showing wide gaps in the impressions advertisers think they’re buying and the impression that actually gets served. … Continue reading Video RTB Misses The Mark Over Half The Time
Tess Kennedy December 23, 2014 Having your website appear on relevant search engine searches is invaluable for your business. Without this, your company would effectively be nonexistent on the web as far as your potential customers are concerned, no matter how much you invest in your website’s design. As such, you need to execute … Continue reading Stop Wasting Your Time on SEO Strategies That Don’t Work
