Lavanya Donthamshetty December 26, 2014 Humour me. Go on Twitter and type “customer service problems.” What did you get? A massive listing of woes? Small companies, big multi-nationals, country no bar – customer service issues are universal. So what separates the wheat from the chaff? How quickly they respond, how soon they put out … Continue reading How To Nail First Response Time – In 5 Easy Steps
Clearstream study finds 63 of video impressions won in November did not meet advertiser criteria. Ginny Marvin on December 23, 2014 Clearstream, a platform that helps advertisers increase online viewability of their videos, released data this week showing wide gaps in the impressions advertisers think they’re buying and the impression that actually gets served. … Continue reading Video RTB Misses The Mark Over Half The Time
Tess Kennedy December 23, 2014 Having your website appear on relevant search engine searches is invaluable for your business. Without this, your company would effectively be nonexistent on the web as far as your potential customers are concerned, no matter how much you invest in your website’s design. As such, you need to execute … Continue reading Stop Wasting Your Time on SEO Strategies That Don’t Work
Leslie Truex December 21, 2014 In January 2015, my business will turn 17 years old. That’s not a record. Many businesses have been around for over 100 years. But my business is web-based, and in Internet years, 17 is a long time. In fact, my website is older than Google. Over those 17 years, … Continue reading Will Your Business Survive Over Time?
Claire Broadley December 14, 2014 How often do you cast a critical eye over your website content? Businesses update their blogs regularly as a matter of course. But they often neglect to maintain the copy on their main website. It’s surprising how quickly a regular web page can go out of date, and sometimes … Continue reading 6 Signs It’s Time To Replace Your Web Content
Kim Speier December 12, 2014 Blogs have become incredibly popular in recent years, and it seems like every business has one. But what exactly is a blog? And how does it contribute to your marketing strategy? According to HubSpot, a blog is “a website with frequently updated content about a specific keyword or topic.” … Continue reading Is A Blog Really Worth The Time?
by Laurie Sullivan, December 11, 2014 The time consumers spend on a Web site doesn’t always determine their order value at checkout — but it will translate into a longer, stronger relationship between brands and consumers, especially during the holiday season. Research suggests that Amazon has become the magnet destination for online shoppers, commanding more … Continue reading Time Spent On Retail Sites Key To Building Strong Bonds Between Brands, Consumers
Laura Donovan December 2, 2014 We get calls every day from business owners looking for websites or marketing and advertising help. Often they ask how they can get higher on Searches – increase their SEO or ask where to advertise and make sales. We are constantly telling them the importance of having a strong Social … Continue reading No More Excuses – It’s Time to Take Social Media Seriously
Fernando Cuscuela November 26, 2014 Taking a Deeper Dive into the Top Social Networks to Maximize Social Media ROI Frustrated because you have created accounts on all social media platforms but are not getting enough consumer outreach? Navigating through various social media platforms can be a challenging task, especially with each medium offering different … Continue reading Which Social Communities Are Worth Your Time?
Amber Cebull November 26, 2014 Social media is a bit of a black hole sometimes. You start with the best of intentions – connecting on LinkedIn with a new prospect, but somehow you always end up staring at a hilarious YouTube video that someone posted. As a result of our ADD ways, some … Continue reading 4 Reasons MSP Sales Reps Should Spend More Time on Social Media
