Leslie Truex December 21, 2014 In January 2015, my business will turn 17 years old. That’s not a record. Many businesses have been around for over 100 years. But my business is web-based, and in Internet years, 17 is a long time. In fact, my website is older than Google. Over those 17 years, … Continue reading Will Your Business Survive Over Time?
Claire Broadley December 14, 2014 How often do you cast a critical eye over your website content? Businesses update their blogs regularly as a matter of course. But they often neglect to maintain the copy on their main website. It’s surprising how quickly a regular web page can go out of date, and sometimes … Continue reading 6 Signs It’s Time To Replace Your Web Content
Kim Speier December 12, 2014 Blogs have become incredibly popular in recent years, and it seems like every business has one. But what exactly is a blog? And how does it contribute to your marketing strategy? According to HubSpot, a blog is “a website with frequently updated content about a specific keyword or topic.” … Continue reading Is A Blog Really Worth The Time?
by Laurie Sullivan, December 11, 2014 The time consumers spend on a Web site doesn’t always determine their order value at checkout — but it will translate into a longer, stronger relationship between brands and consumers, especially during the holiday season. Research suggests that Amazon has become the magnet destination for online shoppers, commanding more … Continue reading Time Spent On Retail Sites Key To Building Strong Bonds Between Brands, Consumers
Laura Donovan December 2, 2014 We get calls every day from business owners looking for websites or marketing and advertising help. Often they ask how they can get higher on Searches – increase their SEO or ask where to advertise and make sales. We are constantly telling them the importance of having a strong Social … Continue reading No More Excuses – It’s Time to Take Social Media Seriously
Fernando Cuscuela November 26, 2014 Taking a Deeper Dive into the Top Social Networks to Maximize Social Media ROI Frustrated because you have created accounts on all social media platforms but are not getting enough consumer outreach? Navigating through various social media platforms can be a challenging task, especially with each medium offering different … Continue reading Which Social Communities Are Worth Your Time?
Amber Cebull November 26, 2014 Social media is a bit of a black hole sometimes. You start with the best of intentions – connecting on LinkedIn with a new prospect, but somehow you always end up staring at a hilarious YouTube video that someone posted. As a result of our ADD ways, some … Continue reading 4 Reasons MSP Sales Reps Should Spend More Time on Social Media
Brent Pohlman November 17, 2014 It is becoming increasingly apparent that it is easy for people to write about marketing, social media and content marketing, but it is another thing to actually back up your work with specific examples. Many experts talk high level about how great social media is and why you should be … Continue reading Time to Back Up Your Talk!
Jawad Khan November 17, 2014 If you’re new to blogging or just starting a new blog for your company, I’m sure one of your biggest concerns is generating regular traffic. Every day you experiment with different traffic generation strategies and try to find the secret formula that can open floodgates of visitors to your blog. … Continue reading The Conventional Traffic Advice Is a Waste of Time – Here’s What Really Works
Columnist Arnie Kuenn presents some helpful tips for all of you out there that do not have a content marketing budget of $1 million or more. Sorry, Coke. Arnie Kuenn on November 17, 2014 There are many misconceptions about how companies are “supposed” to implement content marketing. And in a perfect world, with a hefty … Continue reading Stop Wasting Time & Money On Your Content Marketing
