How do you improve your open and click rates? Columnist Michael Litt explains why personalization and video are a winning combination for your email marketing strategy. Michael Litt on May 23, 2016 Everyone with an email inbox knows that there are a lot of people vying for our attention. Every day, I get hundreds of … Continue reading It’s time to get personal with email
by Colm Lambert May 21, 2016May 21, 2016 The team at Abbott Consulting have learned to expect our top man, John Abbott, to be a little sore in the mornings. That’s not sore as in angry. It’s sore as in actual physical pain. It’s because John has recently started a personal training plan, in what … Continue reading How SEO Takes Time to Get Results
by Robert Nissenbaum May 18, 2016 Follow @rnissenbaumMay 18, 2016 What if you could spend less time writing content and still drive web traffic and generate leads? Oh. Wait. You can….and I do! Social Networking: Lead Generation Without Content I spend the majority of my time actively networking, not posting and sitting on my ass … Continue reading Why You Need To Spend More Time On Social Networking
by Michael Sheehan May 17, 2016 Follow @HighTechDadMay 17, 2016 Companies are always struggling to find new audiences, new customers, new distribution points for their messages and new ways of doing digital marketing. Right now, it’s all about digital content, whether it is long- or short-form, videos, images, webinars, white papers, or just the content … Continue reading Is it Time to Bring Back the Webring?
by Disha Dinesh May 12, 2016 Follow @Disha_DeeMay 12, 2016 The pace of social is quick – it takes seconds for your Tweet to be buried under others. An average Facebook user’s feed has about 1500 posts per day. To keep up with social, you’ve to be fast and efficient. That’s where social media management … Continue reading 5 Tools That Save You a Ton of Time on Social Media Management
by Personal Branding Blog May 1, 2016May 1, 2016 Tracking your time is essential if you want any chance at being productive. You might notice there are some days where it feels like you’re working hard all day, but when it’s time for you to clock out, you realize you didn’t get that much work … Continue reading How You Can Boost Productivity by Tracking Your Time
by Claude Harrington April 30, 2016April 30, 2016 What do most successful Hollywood films have in common? A great script? A talented director? Diligent producers? Maybe. But by and large, the thing that most successful films have is a star. Someone whose presence and charm leaps off the screen–someone who ties together the writing , … Continue reading Make Video Your Star!
by John Lincoln April 27, 2016 Follow @johnelincolnApril 27, 2016 When it comes time to launch your brand and get it noticed online, you’re almost certainly going to ask yourself one question: “Should I use SEO or PPC?” The answer is: it depends. But wait, there is more. I’m going tell you everything you need … Continue reading SEO vs. PPC Marketing: When Is the Right Time for Each?
by James Bryant April 26, 2016April 26, 2016 Imagine you’re reading a story. It’s an interesting story. It’s about how someone turned their life around. You’re feeling pretty drawn in, but at any time you know you can put it down and walk away. Now imagine you’re watching a video of that person telling their … Continue reading Why Case Study Videos Beat Plain Text Every Time
by Personal Branding Blog April 17, 2016April 17, 2016 If you’ve ever been to an interview, then you’ll know how difficult it can be to tell a hiring manager about a time you made a mistake, and that’s exactly why so many of them will ask it. It takes you outside of the environment that … Continue reading How To Answer ‘Tell Me A Time That You Made A Mistake?’
