Turn marketing chaos into consistent results with systems for execution, alignment and growth — from campaign planning to clean data to automation. Stephanie Trovato on August 12, 2025 Marketing moves fast. Without the right systems, things fall behind. Calendars slip, data breaks and requests arrive too late. Suddenly, nothing ships on time. Marketing operations … Continue reading Strong MOps is how marketing runs on time and at scale
AI search visits are hiding in your GA4 reports. A dedicated AI channel can reveal its impact on discovery, engagement and conversions — and help optimize for it. Dan Taylor on August 6, 2025 AI is changing how people discover and navigate websites. Visitors arrive from chatbots, generative answer boxes and virtual assistants instead … Continue reading Why it’s time to treat AI referrals as their own channel in GA4
RMNs must go from ad platforms to content engines that build trust through authentic storytelling with creator partnerships and personalized content. Mike Pastore on August 5, 2025 A new report suggests retail media networks (RMNs) need to evolve from platforms that push ads and pricing into content engines that influence how a new generation … Continue reading Is it time for retail media networks to think beyond the ads?
HubSpot follows up its ChatGPT connector by teaming up with Claude. Expect to hear more concerns about data privacy. Mike Pastore on July 29, 2025 Nearly two months after introducing a deep research connector for ChatGPT, HubSpot announced today a CRM connector for Anthropic’s Claude AI platform. HubSpot is building connectors to add customer … Continue reading HubSpot adds another CRM connector, this time with Claude
July 28, 2025 Find peace in a time of chaos BY Daniella Ballou-Aares and Craig Robinson A sense of unease has settled over the country—a shared anxiety fueled by headlines, social media, and persistent uncertainty about the future. From escalating conflicts in the Middle East to disturbing incidents of political violence here at home, Americans across the … Continue reading Find peace in a time of chaos
AI-driven buyers aren’t browsing your gated content — they’re already making decisions. Chris Penn discusses how this shift is leaving sales teams in the dark. Constantine von Hoffman on July 28, 2025 Amid the hype and dire warnings about AI creating a “Frankenstein’s monster,” one of the most tangible shifts marketers face today is … Continue reading AI tools are rewriting the B2B buying process in real time
Most email programs are still built around brand priorities — not customer needs. Here’s how to flip that dynamic. Kath Pay on July 18, 2025 Why do so many marketers still email like it’s 1999? Despite all the tools we have to optimize frequency and personalize content, my inbox shows how little most brands … Continue reading Why it’s time to reframe email from campaigns to conversations
MTA promises precise measurement, but delivers complexity and confusion. It’s time to replace it with incrementality testing and MMM. Tom Leonard on June 20, 2025 Multi-touch attribution (MTA) is a waste of time and money. This isn’t a controversial statement anymore. Few disagree except for MTA vendors, and even they have quietly hedged their … Continue reading It’s time to move on from multi-touch attribution
June 14, 2025 ‘The point is to get disoriented, not oriented’: David Reinfurt on why it’s time to rethink how we teach design BY Jarrett Fuller Designer, editor, and educator David Reinfurt’s 2019 book, A *New* Program for Graphic Design (Inventory Press) was a surprise success, selling out its initial print run in three weeks. It’s … Continue reading ‘The point is to get disoriented, not oriented’: David Reinfurt on why it’s time to rethink how we teach design
June 13, 2025 ‘We get banned’ all the time: Why Megababe and Evvy still face pushback on women’s health products BY Anna-Louise Jackson Megababe and Evvy make personal care and health-related products that, at some point, will be needed by at least half the population. But these companies have had to overcome one hurdle after another … Continue reading ‘We get banned’ all the time: Why Megababe and Evvy still face pushback on women’s health products
