MTA promises precise measurement, but delivers complexity and confusion. It’s time to replace it with incrementality testing and MMM. Tom Leonard on June 20, 2025 Multi-touch attribution (MTA) is a waste of time and money. This isn’t a controversial statement anymore. Few disagree except for MTA vendors, and even they have quietly hedged their … Continue reading It’s time to move on from multi-touch attribution
June 14, 2025 ‘The point is to get disoriented, not oriented’: David Reinfurt on why it’s time to rethink how we teach design BY Jarrett Fuller Designer, editor, and educator David Reinfurt’s 2019 book, A *New* Program for Graphic Design (Inventory Press) was a surprise success, selling out its initial print run in three weeks. It’s … Continue reading ‘The point is to get disoriented, not oriented’: David Reinfurt on why it’s time to rethink how we teach design
June 13, 2025 ‘We get banned’ all the time: Why Megababe and Evvy still face pushback on women’s health products BY Anna-Louise Jackson Megababe and Evvy make personal care and health-related products that, at some point, will be needed by at least half the population. But these companies have had to overcome one hurdle after another … Continue reading ‘We get banned’ all the time: Why Megababe and Evvy still face pushback on women’s health products
Here’s why authentic, strategic user-generated content outperforms polished corporate messaging. Dan Harris on May 23, 2025 B2B teams are producing more content than ever — and getting less out of it. Social feeds are saturated, attention spans fractured and generic corporate messaging rarely gets noticed. In 2025, you don’t need more content, you need … Continue reading If your B2B content is failing, it’s time to get real
May 22, 2025 8 indie publishing gems worth your time and money BY Margaret Andersen The LA Art Book Fair returned this weekend with a new venue and a renewed sense of intention. Now in its eighth edition, the fair took over ArtCenter College of Design’s South Campus in Pasadena, California, transforming classrooms, courtyards, and even … Continue reading 8 indie publishing gems worth your time and money
April 28, 2025 It’s time to ditch the traditional offsite. Here are 4 ways to rethink your next corporate retreat BY Tony Martignetti We’ve all been there: the windowless conference room, the stale coffee, the flip charts, the obligatory icebreaker, followed by hours of sticky notes and talk of disruption that feels, ironically, deeply uninspired. This … Continue reading It’s time to ditch the traditional offsite. Here are 4 ways to rethink your next corporate retreat
April 13, 2025 Why the best time to solve problems might be the middle of the night BY Alina Dizik Waking up in the middle of the night used to spike my anxiety. I’d panic about losing sleep, which would only lead to more lost sleep, and more panic, until I wore myself out or the … Continue reading Why the best time to solve problems might be the middle of the night
February 24, 2025 Customer co-creation: The time is now How Jaquet Droz sets an example for a customized and personalized approach BY Lior Arussy The emergence of generative AI and digital transformation has redefined customer-company relationships, empowering consumers like never before. As argued in a previous article I wrote, today’s customer is no longer a mere … Continue reading Customer co-creation: The time is now
B2B buying isn’t a solo act. See how understanding group dynamics can make your marketing more precise and effective. Mike Maynard on February 20, 2025 Marketing to a single lead in B2B is like pitching to one person in a boardroom and ignoring everyone else. It doesn’t work. Groups, not individuals, make buying decisions. … Continue reading Why buying-group marketing beats ABM every time
February 16, 2025 How to reclaim hours by cutting out the biggest time sucks of your workday Good time management isn’t about squeezing more productivity into every moment—it’s about cutting out wasted time to take back those moments completely. BY Kathleen Davis There’s one scarce resource that nearly everyone wishes they had more of: time. It … Continue reading How to reclaim hours by cutting out the biggest time sucks of your workday
