Here’s why authentic, strategic user-generated content outperforms polished corporate messaging. Dan Harris on May 23, 2025 B2B teams are producing more content than ever — and getting less out of it. Social feeds are saturated, attention spans fractured and generic corporate messaging rarely gets noticed. In 2025, you don’t need more content, you need … Continue reading If your B2B content is failing, it’s time to get real
May 22, 2025 8 indie publishing gems worth your time and money BY Margaret Andersen The LA Art Book Fair returned this weekend with a new venue and a renewed sense of intention. Now in its eighth edition, the fair took over ArtCenter College of Design’s South Campus in Pasadena, California, transforming classrooms, courtyards, and even … Continue reading 8 indie publishing gems worth your time and money
April 28, 2025 It’s time to ditch the traditional offsite. Here are 4 ways to rethink your next corporate retreat BY Tony Martignetti We’ve all been there: the windowless conference room, the stale coffee, the flip charts, the obligatory icebreaker, followed by hours of sticky notes and talk of disruption that feels, ironically, deeply uninspired. This … Continue reading It’s time to ditch the traditional offsite. Here are 4 ways to rethink your next corporate retreat
April 13, 2025 Why the best time to solve problems might be the middle of the night BY Alina Dizik Waking up in the middle of the night used to spike my anxiety. I’d panic about losing sleep, which would only lead to more lost sleep, and more panic, until I wore myself out or the … Continue reading Why the best time to solve problems might be the middle of the night
February 24, 2025 Customer co-creation: The time is now How Jaquet Droz sets an example for a customized and personalized approach BY Lior Arussy The emergence of generative AI and digital transformation has redefined customer-company relationships, empowering consumers like never before. As argued in a previous article I wrote, today’s customer is no longer a mere … Continue reading Customer co-creation: The time is now
B2B buying isn’t a solo act. See how understanding group dynamics can make your marketing more precise and effective. Mike Maynard on February 20, 2025 Marketing to a single lead in B2B is like pitching to one person in a boardroom and ignoring everyone else. It doesn’t work. Groups, not individuals, make buying decisions. … Continue reading Why buying-group marketing beats ABM every time
February 16, 2025 How to reclaim hours by cutting out the biggest time sucks of your workday Good time management isn’t about squeezing more productivity into every moment—it’s about cutting out wasted time to take back those moments completely. BY Kathleen Davis There’s one scarce resource that nearly everyone wishes they had more of: time. It … Continue reading How to reclaim hours by cutting out the biggest time sucks of your workday
February 14, 2025 5 warning signs it’s time to make a change to your executive team Unfortunately, just because a leader excelled previously, doesn’t mean they’re still the right fit. Here’s what CEOs should look out for. BY Nathan Christensen I once hired an executive—we’ll call her Alice—who elevated our company overnight. She helped shape our … Continue reading 5 warning signs it’s time to make a change to your executive team
February 05, 2025 In a time crunch? 3 ways GenAI can come through in a clutch The legal field is renowned for massive documentation, and artificial intelligence can cut review time. BY AJ Shankar In just a couple of years, generative AI (GenAI) has made a big impact on the way people, companies, and entire industries … Continue reading In a time crunch? 3 ways GenAI can come through in a clutch
February 03, 2025 How time zones impact your work and mental health For better productivity and wellness, nearshore roles to a similar time zone. BY Nacho De Marco Imagine this: A team meeting is scheduled for 4 p.m. in California. For software developers in Mumbai, it’s 5:30 a.m. the next day—prime sleeping hours or, at … Continue reading How time zones impact your work and mental health
