Tag Archives: Three

Digital Marketing Trends: Three Actions to Take in 2017

Jeff Korhan — December 10, 2016 Follow @jeffkorhan— December 10, 2016https://www.landscapedigitalinstitute.com/wp-content/uploads/2016/12/Ep44FinalAuph.mp3 Episode 44 of Landscape Digital Show reveals three digital marketing trends that you want to take action on to get results in 2017. https://www.landscapedigitalinstitute.com/wp-content/uploads/2016/12/Ep44FinalAuph.mp3 I’m surprised to be seeing fewer 2017 digital marketing trend forecasts because it’s not whether your predictions prove to be … Continue reading Digital Marketing Trends: Three Actions to Take in 2017 →

Three Marketing Strategy Principles for a Startup

Startup Success

by Marcie WiehagenAugust 25, 2016 Most often I work with large corporate clients, but I also enjoy using my marketing skills with small and mid-size businesses. Currently, I have the pleasure of working with a professional services startup led by two amazing cofounders who came out of the corporate sector. Over the past four months, … Continue reading Three Marketing Strategy Principles for a Startup →

Three of the most important data segmentations for any Google paid search analysis

Data Driven Techniques

Wondering how to make sense of your AdWords accounts? Columnist Andy Taylor discusses how to segment your paid search data for meaningful insights. Andy Taylor on July 22, 2016 Just a few years ago, the paid search landscape could adequately be summed up as “text ads on desktop computers.” This simplicity meant analyzing performance didn’t … Continue reading Three of the most important data segmentations for any Google paid search analysis →

Three Core Areas of Customer Success that Executives Measure

Customer Acquisition

by Burke Alder July 5, 2016July 5, 2016 The modern sales world is changing more rapidly than ever before, especially thanks to the rise of Software as a Service (SaaS). Most SaaS platforms use a subscription-based model, which means the company subscribing to the service usually pays a yearly, quarterly, or monthly fee for the … Continue reading Three Core Areas of Customer Success that Executives Measure →

The Three Step Webinar Formula For Personal Brands

Personal Branding

by Personal Branding Blog April 28, 2016April 28, 2016 Great content is just one way a personal brand can become established as an industry leader. Another effective method are online webinars where your audience can get to know you better, which increases your chances of a sale. In order to attract new leads for your … Continue reading The Three Step Webinar Formula For Personal Brands →

What can predictive analytics REALLY do? Three case studies in seeing the future

Predictive Analytics

Can you use data to predict the future? Columnist David Booth shows how predictive analytics can be used to take your marketing initiatives to another level. David Booth on March 28, 2016 If you’re already using predictive analytics within your organization, then you know just how impactful they can be, and you’re likely on the … Continue reading What can predictive analytics REALLY do? Three case studies in seeing the future →

Three Facebook Direct Response Products You Should Be Using Now

Facebook Engagement

Are you using the Facebook direct response ads that are best for your business? Columnist Brad O’Brien shares his top three and discusses how you can implement them. Brad O’Brien on March 4, 2016 Facebook has proven to be a powerful direct response channel for advertisers across verticals. The ability to laser-target, combined with exciting … Continue reading Three Facebook Direct Response Products You Should Be Using Now →

Three Reasons CRM Marketers Should Partner With Digital Media Teams In The New People-Based Era

Digital Transformation

Columnist Mike Sands discusses the ways in which CRM marketers can team with digital advertisers to help them adapt to a cross-channel world and increase retention. Mike Sands on February 16, 2016 Facebook first introduced the concept of “people-based marketing” in 2014, and in less than two years, it’s gone from buzzword to business driver. … Continue reading Three Reasons CRM Marketers Should Partner With Digital Media Teams In The New People-Based Era →

Three Local Search Predictions for 2016

Predictions

by Lewis Adcock February 12, 2016 Follow @Lewis__AdcockFebruary 12, 2016 Local search was big in 2015, but it is set to get even bigger in 2016. Let’s face it – mobile users are on the rise and with the introduction of new connected wearable technologies and an increased focus on Google Now, Local search is … Continue reading Three Local Search Predictions for 2016 →

Three Things To Know About Doing Business in California

Business Guides

Daniel Zimmermann Since the 1849 gold rush, California has had a reputation as a great place to seek—and find—your fortune. The Golden State is home to the Golden Gate Bridge, the Golden State Warriors and, in Silicon Valley, golden opportunities. But, as you might suspect, California sometimes operates like its own country, with laws that … Continue reading Three Things To Know About Doing Business in California →