Tag Archives: Three

Three Ways To Think About Conversational Artificial Intelligence

Three Ways To Think About Conversational Artificial Intelligence by Marc Ferrentino , Op-Ed Contributor, April 1, 2019 If you’re running a business in 2019, you know consumers use a greater number and variety of technologies to search and find your information about your business. But few businesses understand how scattered their brand information is across … Continue reading Three Ways To Think About Conversational Artificial Intelligence →

Three brands still killing it on Facebook

Facebook Branding

Lest you forget why we’re all on Facebook in the first place, contributor Mark Traphagen offers inspiring examples of brands harnessing the organic power of the social network. Mark Traphagen on April 17, 2018 In my column last month, I set out a manifesto for social media marketing in 2018, a call to “grow … Continue reading Three brands still killing it on Facebook →

Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing

Consumer Engagement

You don’t have to be Amazon, Facebook or Google to turn insights into actions. If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came to fruition. The traditional Main Street took some major blows last year. Shopping mall mainstays like Wet … Continue reading Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing →

Three ways AI will revolutionize email marketing

Marketing Guide

The promise of artificial intelligence has put stars in many marketers’ eyes, but it’s not always clear what’s hype and what’s real. Contributor Kyle Henderick lays out some tactics that can be employed today. Kyle Henderick on February 13, 2018 Not only is artificial intelligence (AI) one of the hottest topics in the media … Continue reading Three ways AI will revolutionize email marketing →

Three things marketers must do to better serve customers in 2018

Marketing Guide

As we head into the new year, now is the time to solidify your goals for customer retention and advocacy. Contributor Matt Zilli discusses three key factors marketers need to be thinking about in 2018. Matt Zilli on December 29, 2017 The year 2018 will be the watershed year when savvy marketers move to … Continue reading Three things marketers must do to better serve customers in 2018 →

Betaball Explains Three Essential Ingredients to Making a Championship Team

Teamwork Skills

Ken Sterling — November 20, 2017 Follow @ken_sterling — November 20, 2017 You’ve probably heard of Moneyball—the book and movie that told the story of how data analytics made the Oakland A’s into playoff contenders. But have you heard of Betaball? Betaball is the the new book by Erik Malinowski that shows how Joe Lacob … Continue reading Betaball Explains Three Essential Ingredients to Making a Championship Team →

Three ways to use a domain name for business today

Domain Names

Build your online identity with a domain name www.Com Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will represent the business’s space on the internet — and, possibly, a customer’s first impression of the company. But once you have that domain name, … Continue reading Three ways to use a domain name for business today →

Three Steps to Creating a Culture That Embraces Metrics That Suck

Work Environment

Melissa Mines — November 2, 2017 — November 2, 2017 geralt / Pixabay “WHEN YOU TAKE RISKS, YOU LEARN THAT THERE WILL BE TIMES WHEN YOU SUCCEED AND THERE WILL BE TIMES WHEN YOU FAIL, AND BOTH ARE EQUALLY IMPORTANT.” —Ellen Degeneres “SUCCESS IS NOT FINAL, FAILURE IS NOT FATAL: IT IS THE COURAGE TO … Continue reading Three Steps to Creating a Culture That Embraces Metrics That Suck →

What Digital ROI Is Really About, In Three Words

Return On Investment - ROI

What Digital ROI Is Really About, In Three Words by Mike Donahue , Op-Ed Contributor, September 6, 2017 To properly calculate return on digital media investment, we must take into account two other words beginning with the letter I: intent and impressions. What is the advertiser’s intent? Simply put, it is to get the best … Continue reading What Digital ROI Is Really About, In Three Words →

Three ways local businesses can survive the on-demand threat

Local Business

How worried should brick-and-mortar businesses be about companies like Amazon? Columnist Adam Dorfman weighs in with some thoughts on how local players can stay competitive. Adam Dorfman on July 18, 2017 Is there any business that Amazon can’t disrupt? In recent weeks, I’ve seen Amazon entering businesses ranging from home furnishings to banana distribution … Continue reading Three ways local businesses can survive the on-demand threat →