Ken Sterling — November 20, 2017 Follow @ken_sterling — November 20, 2017 You’ve probably heard of Moneyball—the book and movie that told the story of how data analytics made the Oakland A’s into playoff contenders. But have you heard of Betaball? Betaball is the the new book by Erik Malinowski that shows how Joe Lacob … Continue reading Betaball Explains Three Essential Ingredients to Making a Championship Team
Build your online identity with a domain name www.Com Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will represent the business’s space on the internet — and, possibly, a customer’s first impression of the company. But once you have that domain name, … Continue reading Three ways to use a domain name for business today
Melissa Mines — November 2, 2017 — November 2, 2017 geralt / Pixabay “WHEN YOU TAKE RISKS, YOU LEARN THAT THERE WILL BE TIMES WHEN YOU SUCCEED AND THERE WILL BE TIMES WHEN YOU FAIL, AND BOTH ARE EQUALLY IMPORTANT.” —Ellen Degeneres “SUCCESS IS NOT FINAL, FAILURE IS NOT FATAL: IT IS THE COURAGE TO … Continue reading Three Steps to Creating a Culture That Embraces Metrics That Suck
What Digital ROI Is Really About, In Three Words by Mike Donahue , Op-Ed Contributor, September 6, 2017 To properly calculate return on digital media investment, we must take into account two other words beginning with the letter I: intent and impressions. What is the advertiser’s intent? Simply put, it is to get the best … Continue reading What Digital ROI Is Really About, In Three Words
How worried should brick-and-mortar businesses be about companies like Amazon? Columnist Adam Dorfman weighs in with some thoughts on how local players can stay competitive. Adam Dorfman on July 18, 2017 Is there any business that Amazon can’t disrupt? In recent weeks, I’ve seen Amazon entering businesses ranging from home furnishings to banana distribution … Continue reading Three ways local businesses can survive the on-demand threat
Coming up with an effective content promotion strategy can be trickier than you might think. Columnist Andrea Lehr highlights three common mistakes marketers make and offers tips on how to avoid them. Andrea Lehr on June 21, 2017 Think about the last great piece of content you saw. Did you find it directly at the … Continue reading D’oh! Three common content promotion mistakes
In the third and final installment of her three-part series on marketing American-made products, columnist Dianna Huff discusses how manufacturers can most effectively utilize SEO, SEM and other channels for B2B marketing. Dianna Huff on June 6, 2017 For manufacturers marketing to other manufacturers, “Made in the USA” is often a key message seen … Continue reading Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searches
From using AI to thinking cross-channel, contributor Eric Stahl shares how you can take advantage of data to step up your email marketing efforts. Eric Stahl on May 9, 2017 Email has been a part of our lives for so long that most of us take it for granted. But take a closer look … Continue reading Three ways to put your valuable email data to work
With billions of paid search ads delivered each day, it’s imperative to create appealing ad creative customized for the user and context. Luckily, AdWords is designed for just this purpose. Columnist and Googler Matt Lawson explains the simple steps to search creative excellence. Matt Lawson on March 20, 2017 Communicating in the digital … Continue reading Three foolproof steps to excellent AdWords ads
Lisa Fernow — February 23, 2017 — February 23, 2017 Anyone leading a well-established business faces the challenge of needing to innovate within a large organization while still getting the day-to-day business done. It’s not easy. Innovation is risky. It involves change. And in the heat of battle, it’s tempting to put innovation on the … Continue reading Innovation Best Practices — Three “Periscopes” to Help Rise Above
