by WishpondSeptember 9, 2016 If you’ve been involved with digital marketing for long, you know that online marketing campaigns rely heavily on conversions. The goal of any marketing campaign is to get your target audience to act. Whether you’re trying to get them to make a purchase, request your services, complete a form or even … Continue reading Why Tracking Google Adwords Could be the Most Important Thing You Do This Year
by Brooke B. Sellas Follow @madSMscientistSeptember 10, 2016 Outsourced social media management is what we specialize in here, though we prefer to call it done-for-you social media management. With our 5th birthday looming next year, we’ve taken stock of things and ranked what’s most important and least important with our outsourced social media management clients. … Continue reading Outsourced Social Media Management Must Include This
by Dennis Yu Follow @dennisyuSeptember 7, 2016 You keep your great people and terminate the bad people- we all do that. But it’s the merely good people that will kill you. “Steve is a good guy”, you tell yourself. He didn’t do anything so egregious that he deserves getting fired. And maybe his performance will … Continue reading Nobody Wants To Admit This, But Good People Are The Ones Who Kill Startups
by Anna Gunning Follow @agunningSeptember 2, 2016 I was Googling recently, and this came up as a paid listing: Don’t write Google ads like this I was so perturbed by it that I took a screenshot and felt compelled to write a blog post about it. Because Google AdWords (also called pay-per-click, or PPC) can … Continue reading You’re Wasting Money If Your Google Ads Are Like This
by Andy Beohar Follow @sevenatomsbuzzAugust 26, 2016 Nearly seven out of ten online consumers abandon their shopping carts, reports the Baymard Institute, which aggregated eCommerce cart abandonment rate studies to reach this figure. Depending on the time of year, Listrak’s Shopping Cart Abandonment Index can spike as high as 83 percent, with the six-month average … Continue reading Shopping Cart Abandonment – 3 Best Practices To Address This Problem
by Katharina CavanoAugust 20, 2016 So, you’ve signed up for Twitter, or Instagram, or even Snapchat, and you’re staring at your phone or your computer screen wondering what the heck you’re supposed to do next or how you should utilize each platform…especially when it comes to your business. We’re here to tell you, when it … Continue reading Am I Doing This Right? 5 Social Media Best Practices for Your Business
by Anton Eliasson Follow @antoneliassonAugust 20, 2016 As a marketer, you probably A/B test most things. The color of your buttons, call to actions, Facebook ads, your socks, your cereal… you get it. One of the golden rules of marketers today is to A/B test everything. You wouldn’t run a multi-thousand dollar online campaign without … Continue reading How This Business Decreased Their CPI With 450%
by Roee Ganot Follow @RoeeGanotAugust 15, 2016 Mobile users have outgrown desktop users. That means that when someone is looking at your site, there is a greater possibility that the person is looking at it on a smart phone or a tablet. Yet many brands still have not optimized their sites for mobile users. Some … Continue reading Use This Mobile Friendly Checklist To Make Sure Your Site Is Ready
by Craig Scribner Follow @craig_scribnerAugust 17, 2016 The very last week that I worked as a web analyst for a Kansas City agency, a toxic email was thrown over the wall from the marketing side to ours. It was quickly passed like a hot potato until it landed in my lap. The ask: could we … Continue reading This is Not a Job for Humans
by Barry Roos Follow @roositesAugust 7, 2016 There is a strategy attorneys universally follow: Do not ask a question you don’t know the answer to. This is so the attorney isn’t blindsided and actually asks a question which will harm his or her case. This is good advice, but you’re probably wondering what is a … Continue reading Will This Help and Can It Hurt?
