By Shalene Gupta December 17, 2022 As a junior at Stanford, Harrison Hochman was sent home because of COVID. Many of his friends were scrambling to pay tuition because their family’s incomes had taken a hit. Yet it was easier to book a plane ticket home than to find a private loan. Hochman and … Continue reading From the ashes of COVID school closures, this Gen Z CEO built a thriving student-loan app
7 Simple Ways To Boost Online Web Traffic For Your Business This Festive Season ValueWalk / 07 Dec 2022 With the festive season fast approaching, businesses around the country have already started to prepare for yet another frantic holiday shopping period. Despite economic headwinds carving away at consumers’ disposable income, experts suggest that retail sales during this … Continue reading 7 Simple Ways To Boost Online Web Traffic For Your Business This Festive Season
By Sarah Lynch December 05, 2022 Four days after launching the body and hair care brand Saltair, Iskra Lawrence had a problem. The model turned cofounder had just released her first line of products in 100% aluminum bottles, a choice she and her team had made for the material’s recyclability. Now, some customers receiving … Continue reading This beauty brand is promoting ‘bottle positivity.’ Are customers buying it?
Marketers are only using 42% of their martech stack’s capabilities. This is why they’re struggling to demonstrate its ROI. Jason McNellis on December 12, 2022 Companies worldwide face the realities of the “triple squeeze” — inflation, a shortage of talent and supply chain disruptions. The marketing organization is certainly not immune from their increasing pressure. … Continue reading In this economy CMOs need to spend more on training, not tech
You need a new marketing strategy and “test-driven marketing” is the prime candidate. Tim Parkin on December 7, 2022 When was the last time you revisited your marketing strategy? Or do you even have one? No pre-pandemic marketing strategy is viable in today’s environment. If you haven’t reconsidered your strategy or if you aren’t getting … Continue reading From startups to Fortune 500s: This marketing strategy is unbeatable
By Jared Lindzon November 21, 2022 The last few weeks of the year tend to see a dramatic drop in hiring activity, but this year might be different. Despite inflation, rising interest rates, and mass layoffs at large tech firms some experts believe hiring activity will actually remain relatively strong through the holiday … Continue reading This holiday season might be an unusually good time to apply for a job
By Gleb Tsipursky November 20, 2022 If you give any leader the opportunity to increase their talent pool of potential employees by 15%—with all these new hires belonging to an underrepresented group—they’d jump at the chance, especially given tight labor markets and CEO desires to increase headcount. Yet too few leaders realize that, … Continue reading This simple shift in perspective can increase your talent pool by 15%
By Doug Aamoth November 10, 2022 If you’ve ever used a “free” tool to convert a file from one format to another, edit a PDF, or trim a video, you’re keenly aware that the sites that house these tools generally resemble the internet equivalent of a dodgy neighborhood. There’s hope, though: A great, … Continue reading This privacy-friendly site has free tools for PDFs, images, and videos
By Adele Peters November 03, 2022 Housing is responsible for a huge chunk of global carbon emissions—nearly a quarter of it, by one estimate. That’s one of the reasons that the new startup Aro Homes exists: Every house it builds will have net-zero energy use. The houses are also designed to cut water use … Continue reading This startup will replace old, rundown homes with ones that generate more energy than they use
By Sam Becker October 31, 2022 Billionaires raked it in during the early stages of the pandemic, but 2022 has not been nearly as kind. In fact, since the beginning of the year, some of the world’s richest tech billionaires—a list that includes Mark Zuckerberg of Meta Platforms, Elon Musk of Tesla, and Jeff … Continue reading Big Tech billionaires lost fortunes this year. The hit to your 401(k) might feel even worse
