The questionnaires, which can include a pretesting of ads, are delivered to the same segments the ads will later target. Barry Levine on May 27, 2016 Before they begin a campaign, advertisers obviously would like to know if an ad appeals to the targeted user type. Consumer research firm Survata is now offering a … Continue reading Survata offers first online surveys targeted at second- and third-party user segments
Luke StellaAugust 14, 2015 With consumer data pouring in across mobile, social, email, and wearables — just to name a few of today’s consumer channels — it can be excruciatingly difficult for marketers to navigate the Big Data landscape. First and third-party data are two distinctly different classes of information that are traditionally juxtaposed against … Continue reading The Three Major Inaccuracies Of Third-Party Data
Pinterest promises more such connections with websites and apps in the coming months. Martin Beck on July 8, 2015 Pinterest switched on its developer platform today, introducing Polyvore and IFTTT as the first third-party services to be integrated with its network. The move comes two months after Pinterest announced that it was opening API access … Continue reading Pinterest Launches First Third-Party Integrations With Polyvore & IFTTT
Reeyaz HamiraniFebruary 5, 2015 Having rich, accurate data about current and potential customers is one of the most important priorities for any business. Marin Software found that creating campaigns based on a deeper understanding of audiences and investing in more sophisticated technology to gain and act on customer insights are two of the top five … Continue reading 3 Reasons Why Businesses Should Stop Using Third-Party Data
Joy Ugi December 3, 2014 The ability to drive greater revenue through email marketing is always fundamentally dictated by the size of the email list you have on file. The math is simple – having more email addresses to mail to at the top of the funnel creates more opportunities to drive sales at the … Continue reading 4 Rules For Third-Party Email Acquisition Success
