Tag Archives: Thinking

Design thinking starts with redefining the role customers play in your product strategy

Product Development

To develop a customer-led design philosophy, companies must change its approach to improve collaboration with engineers and marketing teams. Jeremy Korst on February 19, 2020 Google the term “design thinking” and you’ll get around 1.5 billon results. It’s one of the most searched terms in business today as companies and marketers look to put the … Continue reading Design thinking starts with redefining the role customers play in your product strategy →

Thinking of Starting a Business? Here are 5 Reasons Why You Should Consider an Online Business

Online Communities

Marc Andre — February 19, 2020 Free-Photos / Pixabay If you have an entrepreneurial mindset, there are countless types of business that you could start and many different business models to follow. Although traditional brick-and-mortar businesses are certainly an option, there are several reasons why owning an online business is very enticing. Let’s look at … Continue reading Thinking of Starting a Business? Here are 5 Reasons Why You Should Consider an Online Business →

Thinking By Sprinting: What Cognitive Science Tells Us About Why Scrum Works

Project Management

Christiaan Verwijs — February 6, 2020 A while ago, I received an interesting scientific article from Gunther Verheyen titled “Getting Things Done: The Science Behind Stress-Free Productivity” (Heylighen & Vidal, 2007). The article discusses possible scientific explanations for the success of a personal productivity approach called “Getting Things Done” (GTD; Allen, 2001). The authors apply … Continue reading Thinking By Sprinting: What Cognitive Science Tells Us About Why Scrum Works →

Pro Tip: The critical and delicate relationship between design thinking and customer empathy

Customer Satisfaction

It’s easy to get so caught up in consumer feedback you lose sight of sound business judgment. Greg Heist on December 20, 2019 Achieving customer-centricity involves deeply understanding customer needs and fulfilling them better than anyone else. In turn, design thinking is foundational to staying in sync with customers. That said, it’s one challenge to understand … Continue reading Pro Tip: The critical and delicate relationship between design thinking and customer empathy →

Short-term thinking has negative effects on your cost-per-acquisition budget

Customer Acquisition

As we pursue strategies to hit quarterly targets, we increase cost and thus devalue ourselves even when we hit the (sometimes unreasonable) goals. Garrett Mehrguth on December 16, 2019 We have been engrained to believe that our sole purpose as marketers is to drive short-term return on investment. This approach and belief has led us … Continue reading Short-term thinking has negative effects on your cost-per-acquisition budget →

Thinking of Starting to Freelance? Here Are 6 Tips to Start Making Sustainable Income Within a Year

Freelancing Tools

John Rampton — October 30, 2019 Freelance work has become more and more popular in today’s age as a way to generate sustainable income versus the traditional job. With the growing ease of remote work and the increasing urge to work for oneself, it makes sense. This is especially the case given that skills like … Continue reading Thinking of Starting to Freelance? Here Are 6 Tips to Start Making Sustainable Income Within a Year →

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