Tag Archives: think

How to think about budgeting for the marketing tech stack

Budgeting

In situations when budgeting is rather strict, it is important to think with the future in mind at things you might need tomorrow as well as today. Steve Petersen on November 1, 2021 Budgeting is never easy; nothing is ever certain — especially when forecasting.   That definitely applies to martech budgeting.  There are many things … Continue reading How to think about budgeting for the marketing tech stack →

Excel Accounting for Small Businesses: It’s Easier Than You Think

Small Business Tools

Megan Smith July 26, 2021 I’m a writer, not an accountant. The mention of double-entry bookkeeping used to put me to sleep — and then give me stress nightmares. Fortunately, I’ve evolved. I won’t pretend that I’ve transformed into a number-loving accounting superstar. But Excel accounting for small business doesn’t require you to be one … Continue reading Excel Accounting for Small Businesses: It’s Easier Than You Think →

How to Move Forward If Your Boss Doesn’t Care What People Think

Management Skills

Liz Kislik June 25, 2021   “My boss just doesn’t want to hear it!” I heard this line from three different managers this week, and each time it was related to the challenges of returning to the workplace rather than continuing to work from home. This is a complex situation that affects everyone differently — … Continue reading How to Move Forward If Your Boss Doesn’t Care What People Think →

How to Think About Initiating Change Efforts That No One Has Asked For

Change Management

Liz Kislik May 27, 2021 Picture this: You’ve just learned that you’re being hired for — or promoted into — a leadership job that’s at least a level higher than you’ve ever had before. You’re thrilled, and you start thinking about all the things you want to accomplish — for your people, your customers, and … Continue reading How to Think About Initiating Change Efforts That No One Has Asked For →

Everything You Think You Know About Leads Is Wrong

Leads Generation

Justin Keller April 28, 2021 Just picture it: It’s 2005. YouTube was just born. George W. just started his second term. Tom Cruise jumped on couches. “Desperate Housewives” was one of the most popular shows. Destiny’s Child broke up. And in marketing, the lead was king. Back then, cloud-based technologies were just becoming mainstream, and … Continue reading Everything You Think You Know About Leads Is Wrong →

Work-From-Home Burnout and Zoom Fatigue is a Lot More Complex Than You Think

Work From Home

Gleb Tsipursky April 21, 2021 Have you or your employees been feeling work-from-home burnout and Zoom fatigue these past months despite the supposed convenience of working from home and using videoconferences to meet? If you enjoy video, here’s a videocast based on this blog: And if you like audio, here’s a podcast based on the … Continue reading Work-From-Home Burnout and Zoom Fatigue is a Lot More Complex Than You Think →

Think Outside the Control Panel: How to Stay Employable in a Digitally Disruptive World

Career Development

Daniel Burrus April 5, 2021 While there is a “generational war” between the young and the old in the workplace created by the younger generation’s familiarity with technology and the older generation’s aversion to it, a multigenerational concern that plagues all age groups is that technology will outpace humans, leaving many unemployed. It is an … Continue reading Think Outside the Control Panel: How to Stay Employable in a Digitally Disruptive World →

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