By David Landsel May 06, 2022 Picture it—you on the perfect beach, soaking up the sun, far from home, and without a care in the world. Maybe you’re staying in a stylish Airbnb just steps away, maybe you even splurged and flew here in business class, and you’ll do the same thing when … Continue reading How Buy Now, Pay Later is changing how consumers think about travel
Tag Archives: think
Why retaining talent is not as complicated as you think
By Rebecca Weintraub and Steven Lewis April 07, 2022 Employers of all kinds are experiencing resignations in numbers unlike any seen before. While this phenomenon is getting a lot of attention from media outlets, organizations need to be focusing on keeping those who have not walked out the door. Communication has always been the … Continue reading Why retaining talent is not as complicated as you think
Why your brand should think less about designing a logo, and more about designing a sound
By Kevin Grady March 14, 2022 The media landscape is evolving. That Jetsons future we were promised? It’s finally taking shape, sans maybe the flying cars. But even they’re in development. Digital billboards and moving online interfaces are becoming ubiquitous, as are a myriad of voice technology applications. Animated album covers on streaming platforms … Continue reading Why your brand should think less about designing a logo, and more about designing a sound
Your teams are not as ready for a digital-first world as you think
By Tiffani Bova February 13, 2022 While the past couple of years have been challenging, they have enabled unexpected growth opportunities for businesses that were unfathomable during pre-pandemic times. Companies have needed to digitally transform with accelerated timelines—and the businesses that have been able to do this successfully have found work-arounds for tasks … Continue reading Your teams are not as ready for a digital-first world as you think
Most millennials think they’ll never earn enough money to have nice things
By Clint Rainey February 01, 2022 Most millennials say their current financial situation is so dire that they’ll never have the things they want in life. About half also say that “My finances control my life,” and worry that whatever amount of money they can save “won’t last” anyway, according to Morning Consult’s latest … Continue reading Most millennials think they’ll never earn enough money to have nice things
Few Consumers Think Brands Know Them Well, Merkle Study Finds
Few Consumers Think Brands Know Them Well, Merkle Study Finds by Ray Schultz , January 18, 2022 Brands are failing at the all-important job of knowing their customers, judging by The Next Generation Of Consumer Behaviors, a study released last week by Merkle, a firm focused on customer experience management (CXM). Only 14% of consumers … Continue reading Few Consumers Think Brands Know Them Well, Merkle Study Finds
8 Simple Ways Entrepreneurs Think Differently Than Most People
Steven Imke December 10, 2021 Everyone’s belief system is shaped by the company they keep. Entrepreneurs are no different in that regard. The differences in beliefs come from the village of advisers people use. For example, fat people who hang around other fat people will not be exposed to better eating habits, will be exposed … Continue reading 8 Simple Ways Entrepreneurs Think Differently Than Most People
Why Let Automatic Emotional Habits Lead You Astray? Think This Way Instead
Liz Kislik November 7, 2021 In an odd coincidence last week, three different clients described the difficulties they’re experiencing because of their dislike for or distress about someone they work with. The circumstances in the three cases were quite different, but somehow produced the same result: The clients’ discomfort about their situations caused them … Continue reading Why Let Automatic Emotional Habits Lead You Astray? Think This Way Instead
Think search-first to improve business outcomes
Better SEO means better experience and can lead to higher sales and loyalty. Chris Wood on November 1, 2021 “Consumers begin their journey with the tool that many of us use tens or hundreds of times a day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. “Thus, the connection … Continue reading Think search-first to improve business outcomes
How to think about budgeting for the marketing tech stack
In situations when budgeting is rather strict, it is important to think with the future in mind at things you might need tomorrow as well as today. Steve Petersen on November 1, 2021 Budgeting is never easy; nothing is ever certain — especially when forecasting. That definitely applies to martech budgeting. There are many things … Continue reading How to think about budgeting for the marketing tech stack