Tag Archives: think

Your teams are not as ready for a digital-first world as you think

By Tiffani Bova   February 13, 2022   While the past couple of years have been challenging, they have enabled unexpected growth opportunities for businesses that were unfathomable during pre-pandemic times. Companies have needed to digitally transform with accelerated timelines—and the businesses that have been able to do this successfully have found work-arounds for tasks … Continue reading Your teams are not as ready for a digital-first world as you think

Most millennials think they’ll never earn enough money to have nice things

By Clint Rainey   February 01, 2022 Most millennials say their current financial situation is so dire that they’ll never have the things they want in life. About half also say that “My finances control my life,” and worry that whatever amount of money they can save “won’t last” anyway, according to Morning Consult’s latest … Continue reading Most millennials think they’ll never earn enough money to have nice things

Few Consumers Think Brands Know Them Well, Merkle Study Finds

Few Consumers Think Brands Know Them Well, Merkle Study Finds by Ray Schultz , January 18, 2022 Brands are failing at the all-important job of knowing their customers, judging by The Next Generation Of Consumer Behaviors, a study released last week by Merkle, a firm focused on customer experience management (CXM). Only 14% of consumers … Continue reading Few Consumers Think Brands Know Them Well, Merkle Study Finds

8 Simple Ways Entrepreneurs Think Differently Than Most People

Steven Imke December 10, 2021 Everyone’s belief system is shaped by the company they keep. Entrepreneurs are no different in that regard. The differences in beliefs come from the village of advisers people use. For example, fat people who hang around other fat people will not be exposed to better eating habits, will be exposed … Continue reading 8 Simple Ways Entrepreneurs Think Differently Than Most People

Why Let Automatic Emotional Habits Lead You Astray? Think This Way Instead

Liz Kislik November 7, 2021   In an odd coincidence last week, three different clients described the difficulties they’re experiencing because of their dislike for or distress about someone they work with. The circumstances in the three cases were quite different, but somehow produced the same result: The clients’ discomfort about their situations caused them … Continue reading Why Let Automatic Emotional Habits Lead You Astray? Think This Way Instead

How to think about budgeting for the marketing tech stack

In situations when budgeting is rather strict, it is important to think with the future in mind at things you might need tomorrow as well as today. Steve Petersen on November 1, 2021 Budgeting is never easy; nothing is ever certain — especially when forecasting.   That definitely applies to martech budgeting.  There are many things … Continue reading How to think about budgeting for the marketing tech stack