Patti Podnar — May 13, 2019 Follow @PodnarWriting — May 13, 2019 The average American adult spends 11 hours a day on some type of digital media. A lot of that time is spent watching videos through platforms like Amazon Prime or Netflix, or reading content on news sites. And then there are social media … Continue reading Got Online Privacy? Not as Much As You Think.
Jenna Dobkin — April 30, 2019 Follow @JennaSD — April 30, 2019 CIO. IPO. CRM. These are three acronyms that, to those sitting in the big chairs at digital marketing agencies, can seem just beyond the business priority horizon. Sure, a CRM system belongs somewhere on the business growth roadmap, but many people running SMBs … Continue reading How SMBs Can Think Big on CRM
Alexander Porter — April 4, 2019 Follow @AJP_Marketing — April 4, 2019 In 2007, Joe Gebbia and Brian Chesky were sharing a loft apartment in San Francisco. At the same time there was a major conference to be held in the city. They realised that the conference attendees would struggle to find accommodation. Inspired by … Continue reading The Secret to Finding Inspiration (Hint: It’s Not Where You Think)
Three Ways To Think About Conversational Artificial Intelligence by Marc Ferrentino , Op-Ed Contributor, April 1, 2019 If you’re running a business in 2019, you know consumers use a greater number and variety of technologies to search and find your information about your business. But few businesses understand how scattered their brand information is across … Continue reading Three Ways To Think About Conversational Artificial Intelligence
Alex Kudinov — March 22, 2019 — March 22, 2019 Second freshness – that’s what is nonsense! There is only one freshness – the first – and it is also the last. And if sturgeon is of the second freshness, that means it is simply rotten. Mikhail Bulgakov, “Master and Margarita” As a Professional Scrum … Continue reading Do You Think You are Done?
Contextualizing content based on location as well as language, cultural differences and currency need to be considered in building a hyperlocal rapport. Len Shneyder on March 18, 2019 at 8:00 am Brands around the globe face a common challenge: scaling their communication and providing enough engaging content to keep customers coming back. The bigger the … Continue reading Think global but send hyperlocal email communications
Custom intent audiences help reach people who have recently searched for your keywords. Contributor and Googler Matt Lawson runs through how you can use your search skills to make the most on YouTube. Matt Lawson on February 25, 2019 Today’s consumers are constantly moving between channels and devices, and video is becoming an increasingly important … Continue reading Think like a search marketer to drive growth with YouTube
Capture customers with product titles that address nuanced needs and wants rather than sacrificing margins to win sales. Andrew Waber on December 11, 2018 When consumers actually walk into a store, there are a host of high-level expectations that have shifted over time but remain largely in place. Salespeople will be around to help in … Continue reading Product pages are the new packaging: Think beyond lower prices to win online
Here are some steps you can take to avoid the consequences of neglecting attribution in the mid-funnel. Casey Wuestefeld on November 29, 2018 Marketers are investing billions of dollars in content marketing efforts every year, and yet many have a very weak understanding of the return they see on such investments. According to the Content … Continue reading Measuring return on content: It’s simpler (and more important) than you think
Daniel Burrus — November 25, 2018 Follow @DanielBurrus — November 25, 2018 Whenever a new game-changing technology is introduced, our instinct is to assume that the current technology we are using will quickly become obsolete and will vanish from our use. History has shown that the hottest new breakthrough technologies do not necessarily replace older … Continue reading To See the Future, Think Both/And