June 24, 2026 The personal brand trap: Why humans shouldn’t think of themselves as brands BY James Martin When I was a wee little boy growing up, I wanted to be a fireman. It seemed considerably more achievable than becoming a ThunderCat or Batman, which were my other career choices when I was 8 years old. … Continue reading The personal brand trap: Why humans shouldn’t think of themselves as brands
Gartner research shows buyers want AI speed, but they still turn to humans for confidence and validation. By Constantine von Hoffman Published on May 20, 2026 More B2B buyers are turning to tools like ChatGPT and Gemini for quick answers, but many don’t trust what those tools tell them. According to research released … Continue reading B2B buyers trust AI less than marketers think
AI is already being used across your organization. Audit tools, set guardrails and reduce risk with a practical governance framework. By Constance Chen Published on April 3, 2026 Across every industry, AI governance is now a pressing challenge for C-suite executives and senior leaders. Some of the most common questions I’m hearing right … Continue reading Your AI governance gap is bigger than you think
As buyers rely on AI summaries, marketing needs new visibility models, KPIs and ownership over the next 18 months. By Stephanie Trovato January 27, 2026 Last month, I asked a VP of marketing how prospects were finding her company. “Organic search, some paid, a little social,” she said. I opened ChatGPT and entered a … Continue reading How CMOs should think about discovery in an AI-first world
Marketers may be bullish on AI’s customer experience benefits—but consumers aren’t feeling it, and the disconnect could cost brands their credibility. Constantine von Hoffman on November 21, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. There is an enormous disconnect between marketers’ perceptions of AI’s impact on customer experience … Continue reading Most marketers think consumers like AI, few consumers agree.
In an AI-assisted GTM world, the best B2B marketers don’t just run campaigns. They build systems that solve buyer problems and scale growth. Océane Li on September 5, 2025 As B2B marketers, we’ve spent the last decades optimizing channels, refining nurture streams and automating campaigns. But something’s shifted in this new AI-powered GTM world. … Continue reading Think like a product manager, grow like a CMO
August 09, 2025 New research shows why remarkably productive people don’t work nearly as hard (or as fast) as you might think BY Inc. I’m a big fan of productivity bursts. Like choosing a task that will take 10 or 12 hours—a task you’ve long been putting off specifically because it will take 10 or 12 … Continue reading New research shows why remarkably productive people don’t work nearly as hard (or as fast) as you might think
RMNs must go from ad platforms to content engines that build trust through authentic storytelling with creator partnerships and personalized content. Mike Pastore on August 5, 2025 A new report suggests retail media networks (RMNs) need to evolve from platforms that push ads and pricing into content engines that influence how a new generation … Continue reading Is it time for retail media networks to think beyond the ads?
Struggling to get your brand cited in AI search results? Without visibility, your content stays hidden. Optimize with authority and structure to stand out. MarTechBot on August 4, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website … Continue reading What do we think we know about what helps brands gain citations on LLM results?
Trying to predict marketing outcomes with perfect clarity? That’s a losing game. Think like a statistician instead. Kathleen Schaub on August 1, 2025 Probabilities drive decisions. A company that’s 80% certain there’s a viable market for a new product will act very differently from one that’s only 20% certain. Still, probability can be hard … Continue reading Why good marketers think in probabilities, not certainties
