Tag Archives: think

Product pages are the new packaging: Think beyond lower prices to win online

Capture customers with product titles that address nuanced needs and wants rather than sacrificing margins to win sales. Andrew Waber on December 11, 2018  When consumers actually walk into a store, there are a host of high-level expectations that have shifted over time but remain largely in place. Salespeople will be around to help in … Continue reading Product pages are the new packaging: Think beyond lower prices to win online

Measuring return on content: It’s simpler (and more important) than you think

Here are some steps you can take to avoid the consequences of neglecting attribution in the mid-funnel. Casey Wuestefeld on November 29, 2018 Marketers are investing billions of dollars in content marketing efforts every year, and yet many have a very weak understanding of the return they see on such investments. According to the Content … Continue reading Measuring return on content: It’s simpler (and more important) than you think

Facebook Responsible For Illegal Ads, Think Tank Says

Facebook Responsible For Illegal Ads, Think Tank Says by Wendy Davis , Staff Writer @wendyndavis, (November 22, 2018) Two years ago, a blockbuster report from ProPublica revealed that Facebook’s ad-targeting tool enabled advertisers to prevent housing ads from being shown to belong to certain “ethnic affinity” groups — including people Facebook has identified as having an … Continue reading Facebook Responsible For Illegal Ads, Think Tank Says

This Generation Is Reshaping Our World (It’s Not the One You Think)

Judi Friedman — October 30, 2018 — October 30, 2018 For decades, conventional wisdom has cast Generation X—those born between the early 1960s and mid-1980s—as too disreputable, too insignificant or too uncategorizable for advertisers to bother with. Some research suggests that they are a small, iconoclastic group of skeptical budgeters who are rarely swayed by … Continue reading This Generation Is Reshaping Our World (It’s Not the One You Think)

Turn Cognitive Challenges into Opportunities With Technology Built the Way You Think

Daniel Burrus — October 11, 2018 Follow @DanielBurrus — October 11, 2018 Technology can function as a key enabler for higher cognitive performance. Technology is as important for cognitive roles as it is for transactional ones, since cognitive work in organizations drives transactional tasks. With performance gains realized through transaction management software, the next game … Continue reading Turn Cognitive Challenges into Opportunities With Technology Built the Way You Think