Tag Archives: think

Think like a search marketer to drive growth with YouTube

Custom intent audiences help reach people who have recently searched for your keywords. Contributor and Googler Matt Lawson runs through how you can use your search skills to make the most on YouTube. Matt Lawson on February 25, 2019  Today’s consumers are constantly moving between channels and devices, and video is becoming an increasingly important … Continue reading Think like a search marketer to drive growth with YouTube

Product pages are the new packaging: Think beyond lower prices to win online

Capture customers with product titles that address nuanced needs and wants rather than sacrificing margins to win sales. Andrew Waber on December 11, 2018  When consumers actually walk into a store, there are a host of high-level expectations that have shifted over time but remain largely in place. Salespeople will be around to help in … Continue reading Product pages are the new packaging: Think beyond lower prices to win online

Measuring return on content: It’s simpler (and more important) than you think

Here are some steps you can take to avoid the consequences of neglecting attribution in the mid-funnel. Casey Wuestefeld on November 29, 2018 Marketers are investing billions of dollars in content marketing efforts every year, and yet many have a very weak understanding of the return they see on such investments. According to the Content … Continue reading Measuring return on content: It’s simpler (and more important) than you think

Facebook Responsible For Illegal Ads, Think Tank Says

Facebook Responsible For Illegal Ads, Think Tank Says by Wendy Davis , Staff Writer @wendyndavis, (November 22, 2018) Two years ago, a blockbuster report from ProPublica revealed that Facebook’s ad-targeting tool enabled advertisers to prevent housing ads from being shown to belong to certain “ethnic affinity” groups — including people Facebook has identified as having an … Continue reading Facebook Responsible For Illegal Ads, Think Tank Says

This Generation Is Reshaping Our World (It’s Not the One You Think)

Judi Friedman — October 30, 2018 — October 30, 2018 For decades, conventional wisdom has cast Generation X—those born between the early 1960s and mid-1980s—as too disreputable, too insignificant or too uncategorizable for advertisers to bother with. Some research suggests that they are a small, iconoclastic group of skeptical budgeters who are rarely swayed by … Continue reading This Generation Is Reshaping Our World (It’s Not the One You Think)