Frank conversations with executives touched on risk and business acumen; things marketers probably don’t think about very often. Mike Pastore on February 5, 2025 Mark Stouse, the CEO of Proof Analytics, predicts a revolution is coming to go-to-market (GTM) strategies, and it’s starting as soon as this year. Stouse is working on a book … Continue reading What do C-level execs think of their GTM strategies?
January 23, 2025 If you think Big Oil is trying to manipulate you on social media—you’re right New research highlights companies’ ‘aligned and coordinated’ use of Twitter to deny climate change and delay solutions. BY Grist and Joseph Winters To the extent that X ever was the “public square” of the internet, it’s clearly no longer … Continue reading If you think Big Oil is trying to manipulate you on social media—you’re right
November 22, 2024 Most Americans don’t expect to ever get rich, but they think the next generation will A new survey from Fidelity finds Americans at all income levels worry about losing their money, and most don’t see themselves as wealthy. BY Shalene Gupta While inflation has slowed to 2%, prices are still 20% higher than … Continue reading Most Americans don’t expect to ever get rich, but they think the next generation will
November 21, 2024 Elon Musk said what a lot of CEOs think: RTO mandates are meant to make you quit In an op-ed this week, Musk and Vivek Ramaswamy suggested that requiring federal workers to return to the office would ‘result in a wave of voluntary terminations that we welcome.’ BY Pavithra Mohan Writing in the … Continue reading Elon Musk said what a lot of CEOs think: RTO mandates are meant to make you quit
November 10, 2024 Why bad bosses think they are doing a great job Even if you think you are crushing it, you should read this. BY Jamie Woolf Google “bad bosses,” and most of what pops up are survival guides for employees—like how to “survive a bad boss,” as if bad leadership is just another natural … Continue reading Why bad bosses think they are doing a great job
October 27, 2024 Think your office is fun? This Swedish studio has a fully-functioning indoor roller coaster The bright red coaster is 200 feet long, 10 feet tall, and weighs four tons. BY Grace Snelling Some offices have free coffee. Others have complimentary lunches. If you want to get really crazy, a few even have an … Continue reading Think your office is fun? This Swedish studio has a fully-functioning indoor roller coaster
September 23, 2024 Think you can make a better Doritos ad than Doritos? Prove it, and you’ll win $1 million Doritos killed its ‘Crash the Super Bowl’ ad contest before creator culture took hold. Now, the company is bringing it back and wants to see what the internet comes up with. BY Jeff Beer Back in … Continue reading Think you can make a better Doritos ad than Doritos? Prove it, and you’ll win $1 million
July 19, 2024 Most Americans think the rich don’t pay their fair share of taxes—but Trump wants to lower them even more Plans to extend and expand Trump-era tax cuts would largely benefit the wealthy. BY Marcus Baram In the first presidential debate of 2024, tax policy—and who it really benefits in this country—were among the issues most … Continue reading Most Americans think the rich don’t pay their fair share of taxes—but Trump wants to lower them even more
June 11, 2024 If you think failure is the secret to success, you’re wrong. Here’s why According to psychologists, failure doesn’t actually make you stronger—and that perception can even be damaging. BY Shalene Gupta When we fail, we tell ourselves there’s a silver lining: that failure is a necessary stepping stone for success. Thomas Edison wrote … Continue reading If you think failure is the secret to success, you’re wrong. Here’s why
March 12, 2024 Bosses, your company is not as highly trusted as you think it is A wide-ranging new survey from PwC shows top executives are increasingly out of touch when it comes to trust from their customers and employees. BY Shalene Gupta To paraphrase the Nobel Prize-winning economist Kenneth Arrow, virtually every transaction has … Continue reading Bosses, your company is not as highly trusted as you think it is
