by Amy Stewart August 26, 2016 Let’s face it. Subject matter experts (SMEs) today tend to work in departments such as product management, product marketing, services, and engineering. This (obviously) makes them great at providing RFP responses that are factual, technically detailed, and highly accurate. Yet surprisingly, their content may not be good enough … Continue reading When Collaborating with SMEs, Think “Is-Does-Means”
by Olga Bedrina Follow @zmirnofaAugust 19, 2016 Over the last few years, we’ve all heard the advice to avoid too much text in banner ads. “You need images,” the experts say. “Customers are drawn to images.” There is certainly evidence that today’s consumers are drawn to images; the success of services like Instagram and Pinterest … Continue reading Forget What You Think You Know: Text Sells
by Mari Kane Follow @blogsitestudioAugust 13, 2016 Recently, I got more guest post pitches in one week than I have in five years of blogging. Even though I only post weekly, I’ll admit that when I’m traveling during the summer or when I’m deep into a web design project, it can be super hard to … Continue reading Avoiding Guest Post Spammers is Easier than You Think
by Jess Mizerak July 23, 2016July 23, 2016 The back-to-school retail season is descending upon us. And that’s a pretty big deal because this is the second largest spending “holiday” in retail. And back to school and back to college aren’t just important for the brick and mortar stores. According to Field Agent’s 2016 Back … Continue reading Think a Loyalty Program Won’t Help with the Back-to-school Crowd?
by Meelis Ojasild July 22, 2016July 22, 2016 If you are an email marketer, chances are that the majority of the articles you read are about growing your list, getting more opens, clicks, etc. But what if your list is growing thanks to all those tips for improvement, but the open and click rates actually … Continue reading Why I Unsubscribed 83,000 Emails (and Think You Should, Too)
by Aaron Baar, Staff Writer, July 19, 2016 Emoji are everywhere. They’re on Pepsi bottles. They’re infiltrating our classic literature. There’s even going to be a movie about them. And pretty soon, you can bet they’ll be coming to search. In at least one case, they already have. In honor of World Emoji Day last … Continue reading Pizza-Symbol, Dollar-Sign: Time To Think About Emoji Search
by Marco Sacca July 15, 2016 Follow @AccuraCastITJuly 15, 2016 If you work in a small team, or you’re the person who never takes leave, you might find yourself often alone at work. There are no colleagues to talk to and it feels like you could get away with doing less work. While this seems … Continue reading I Think We’re Alone Now: How to Use Your Time Alone in the Office Efficiently
Columnist Rob Rasko believes current ad-blocking predictions aren’t accurate. He offers his take on a realistic projected industry impact. Rob Rasko on June 29, 2016 A recent report by Optimal predicted that ad blocking would cost $12 billion in US ad revenue by 2020. Juniper Research reports ad-blocking software could cost digital publishers over $27 … Continue reading Scaremongering in digital: Why ad blocking isn’t as dire as you think
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by Adam Fout April 27, 2016 Follow @bluesteeletxApril 27, 2016 No matter what type of business you run, email marketing presents a unique opportunity—and you probably think you need a fantastic email newsletter design to get the most out of it. If you’ve gone about your list-building methods properly, you’ve got a list of interested … Continue reading Email Newsletter Design — Why You Need to Throw Out the Newsletter and Think About Your Audience
