by Mari Kane Follow @blogsitestudioAugust 13, 2016 Recently, I got more guest post pitches in one week than I have in five years of blogging. Even though I only post weekly, I’ll admit that when I’m traveling during the summer or when I’m deep into a web design project, it can be super hard to … Continue reading Avoiding Guest Post Spammers is Easier than You Think
by Jess Mizerak July 23, 2016July 23, 2016 The back-to-school retail season is descending upon us. And that’s a pretty big deal because this is the second largest spending “holiday” in retail. And back to school and back to college aren’t just important for the brick and mortar stores. According to Field Agent’s 2016 Back … Continue reading Think a Loyalty Program Won’t Help with the Back-to-school Crowd?
by Meelis Ojasild July 22, 2016July 22, 2016 If you are an email marketer, chances are that the majority of the articles you read are about growing your list, getting more opens, clicks, etc. But what if your list is growing thanks to all those tips for improvement, but the open and click rates actually … Continue reading Why I Unsubscribed 83,000 Emails (and Think You Should, Too)
by Aaron Baar, Staff Writer, July 19, 2016 Emoji are everywhere. They’re on Pepsi bottles. They’re infiltrating our classic literature. There’s even going to be a movie about them. And pretty soon, you can bet they’ll be coming to search. In at least one case, they already have. In honor of World Emoji Day last … Continue reading Pizza-Symbol, Dollar-Sign: Time To Think About Emoji Search
by Marco Sacca July 15, 2016 Follow @AccuraCastITJuly 15, 2016 If you work in a small team, or you’re the person who never takes leave, you might find yourself often alone at work. There are no colleagues to talk to and it feels like you could get away with doing less work. While this seems … Continue reading I Think We’re Alone Now: How to Use Your Time Alone in the Office Efficiently
Columnist Rob Rasko believes current ad-blocking predictions aren’t accurate. He offers his take on a realistic projected industry impact. Rob Rasko on June 29, 2016 A recent report by Optimal predicted that ad blocking would cost $12 billion in US ad revenue by 2020. Juniper Research reports ad-blocking software could cost digital publishers over $27 … Continue reading Scaremongering in digital: Why ad blocking isn’t as dire as you think
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by Adam Fout April 27, 2016 Follow @bluesteeletxApril 27, 2016 No matter what type of business you run, email marketing presents a unique opportunity—and you probably think you need a fantastic email newsletter design to get the most out of it. If you’ve gone about your list-building methods properly, you’ve got a list of interested … Continue reading Email Newsletter Design — Why You Need to Throw Out the Newsletter and Think About Your Audience
By Stephen Moyers April 26th, 2016 Content is king. The phrase is old, but it still captures the essence of online marketing. Many marketers still focus largely on text content when they see that phrase. In reality, visual content is much more effective and more easily shared. Image-based content such as infographics and video marketing stands … Continue reading Think Outside the Text: How to Diversify Content for Better Visibility
by Justin Herring March 31, 2016 Follow @justincherringMarch 31, 2016 Today’s online reviews were (April 01, 2016)’s word-of-mouth recommendations. The only difference? You can tell millions (literally) of people if you LOVED or HATED a service. Scary isn’t it? That old saying about one person having a bad experience, then telling all of their friends … Continue reading How to Get Online Reviews for Your Business (It’s Not as Hard As You Think)
