James Scherer — February 18, 2017 — February 18, 2017 Are you marketing on Facebook, wondering what to post next or what’s going to work best for your business? We’ve all been there, our creative juices slowing to a trickle and a concern creeping up that maybe Facebook can’t deliver the results it used to. … Continue reading 42 Facebook Post Ideas from Businesses That Know What They’re Doing
Caitlin Johnson — January 26, 2017 — January 26, 2017 There are plenty of digital marketing myths these days and they’re holding back businesses in nearly every industry. Many of those myths are old ‘best practices’ that just haven’t been tested or challenged. So every week, we’ll look at some of the most common myths … Continue reading Email Unsubscribers and Why They’re Your Blessing in Disguise
Mario Martinez Jr. — December 31, 2016 Follow @M_3Jr— December 31, 2016 Virtually all Americans take on debt, whether in the form of a home mortgage or a car loan or credit cards. And no matter how careful we are to make payments on these loans, our debt remains stressful and worrisome. That’s because we … Continue reading 7 Essential Tips for Entrepreneurs to Stay Financially Solvent When They’re Starting Out
Businesses’ Twitter profiles can now display their hours of availability and a button to send it a direct message. Tim Peterson on September 15, 2016 rvlsoft / Shutterstock.com Twitter is playing catch-up with Facebook once again when it comes to becoming brands’ favored social platform for customer service. Businesses’ Twitter profiles can now display … Continue reading Twitter now lets brands say when they’re available to respond to tweets
August 3, 2016 Circa 2005, blogging quickly became one of the hottest Internet trends of all time. Using simple, straightforward publishing mediums like Blogger, just about anybody with a computer, a passion and a few functioning brain cells could hop online, create content within a given niche and see a constant, steady stream of traffic. … Continue reading Blogging: Coming to Understand Content Pillars and Why They’re Important
by Brandon Siewert April 26, 2016April 26, 2016 If you’re a small to mid-sized business and you haven’t developed a social media presence yet, you need to – and you probably already know that. But before you go all out joining every social network the cool kids are on, you should know, not every … Continue reading 5 Social Networks You Don’t Have to Jump on Just ‘Cause They’re There
by Bethany Jurns February 17, 2016February 17, 2016 I wrote my first blog post in 1997 and I haven’t stopped since. In the intervening years, I’ve done a lot of thinking and reading and experimenting to improve my blogging skills. What makes a top-performing blog post? Good writing will take you far, and if it’s … Continue reading Components of a Top-Performing Blog Post (And Why They’re So Successful)
by Kristin V. McNulty December 29, 2015December 29, 2015 I wasn’t born this way—immersed in all-things digital, that is. The world was quite different then. It was 1985 and Madonna just made history for most cassette tape sales. Floppy disks were at the forefront. Phone books were tangible. “Please Be Kind and Rewind” was a … Continue reading 5 Things Your Company Should Be Doing by 2016 (That They’re Not)!
by Brian Solis November 14, 2015November 14, 2015 Hashtags are everywhere and brands are aiming to capitalize on all things UGC (user generated content). But sometimes, brands jump onto digital trends without truly understanding why they’re culturally relevant, in this case hashtags, and how to be part of the conversation in meaningful and effective ways. … Continue reading Attention Marketers: Hashtag Campaigns Work When They’re Culturally and Personally Relevant
Jodie CookSeptember 15, 2015 Pretty much whichever way you look at it, Facebook is still the mother of all social media platforms. Sure, its growth has slowed and, yes, it might not be the network of choice for the teenagers of today, but it doesn’t matter. The people with money (everyone from millennials up to … Continue reading Facebook: Still the Mother of Social Media Platforms and They’re Making You Pay For It
