Tag Archives: They

Google’s NBA-Related Search Trends Tell Marketers What They Need To Know

Google’s NBA-Related Search Trends Tell Marketers What They Need To Know by Laurie Sullivan , Staff Writer @lauriesullivan, June 8, 2022 Viewership for the 2022 National Basketball Association (NBA) Finals Game 1 rose 37% this year, compared with last, according to Nielsen. NBA Finals Game 1, where the Boston Celtics defeated the Golden State Warriors 120-108, … Continue reading Google’s NBA-Related Search Trends Tell Marketers What They Need To Know →

The leader’s ultimate guide to keeping employees engaged so they don’t quit

By Gwen Moran     May 28, 2022 Call it the Great Resignation, Great Reshuffle, Great Realization, or any of the other names that have been coined, the message is the same: Employees have been leaving their jobs in record rates. Attracting and retaining the talent needed for businesses to run is the No. 1 … Continue reading The leader’s ultimate guide to keeping employees engaged so they don’t quit →

Are you wealthy? Here’s how much money Americans say they need to live comfortably

By Sam Becker   May 18, 2022 The pandemic was a catalyst for all types of change, and that includes how comfortable many Americans are with their nest eggs. Americans say they need an average net worth of $774,000 to be “financially comfortable,” and an average net worth of $2.2 million to be “wealthy,” according … Continue reading Are you wealthy? Here’s how much money Americans say they need to live comfortably →

Brands, take note: Your customers aren’t afraid to dump you if they lose your trust

By Shalene Gupta   May 10, 2022   Trust has always been an essential part of any business transaction—just ask the Quakers, who built business empires on the basis of fair business practices—but according to a new report from Salesforce, trust is becoming more important than ever before. Salesforce surveyed 13,020 consumers and 3,916 business … Continue reading Brands, take note: Your customers aren’t afraid to dump you if they lose your trust →

Hybrid offices give you flexibility—but they may take away this workplace essential

By Avigail Dadone   April 21, 2022 After two unpredictable years of the pandemic, the fate of the workplace of the future is still in limbo. Lost in the back-and-forth among proponents of “work from anywhere” and others who insist on returning to the office is a fundamental truth about the future of work. In … Continue reading Hybrid offices give you flexibility—but they may take away this workplace essential →

Streaming chaos: Increasing number of services makes it harder for viewers to find the content they want

Unique program titles went from 646,000 in 2019 to 817,000 today. Constantine von Hoffman on April 6, 2022 Some 46% of US viewers say the number of video streaming services makes it tougher to find the shows they’re interested in, according to a Nielsen report. For marketers, this is a loss of opportunity as audiences are … Continue reading Streaming chaos: Increasing number of services makes it harder for viewers to find the content they want →