Tag Archives: These

Do You Think THESE Are Advantages or Disadvantages?

Steve Gumm November 22, 2014 (dis) Advantages One of the most difficult things to do is put yourself in the shoes of a customer. The customer wants to know one thing: “What’s in it for me?” You have only a few seconds, if that, to feed relevant data into the mind of a potential customer. … Continue reading Do You Think THESE Are Advantages or Disadvantages? →

Keep Your Digital Marketing Strategy Current With These Upward Trends

Marketing Strategy

by Joe Shlabotnik November 17th, 2014 Trends can rapidly change. seemingly with the wind. Good content remains an enduring cornerstone to digital marketing; that doesn’t look to be changing any time soon. But within a content plan, the players seem to be shifting all of the time. Which is why marketers need to keep up … Continue reading Keep Your Digital Marketing Strategy Current With These Upward Trends →

Help Your Salespeople Avoid These Dreaded Seller Personas

Sales Guide

By Rachel Clapp Miller, Published November 14, 2014 The B2B sales conversation is a complex dance between seller and buyer. One misstep, and the whole conversation can be knocked off balance. But sellers who are able to maintain a steady selling rhythm and keep value at the forefront during the conversation are far more likely … Continue reading Help Your Salespeople Avoid These Dreaded Seller Personas →

Planning To Send Holiday Emails? Read These Tips First!

Email Marketing

By Rachel Chapdelaine, Published November 14, 2014 5 Tips For Designing Holiday Emails That Convert The holidays are just around the corner, and every marketer knows what that means. It’s officially email marketing season. Consumer spending on Black Friday alone exceeds 10 million dollars, and nearly half of consumers say holiday deals and savings drive their … Continue reading Planning To Send Holiday Emails? Read These Tips First! →

Get More Email Lead Capture With These WordPress Plugins

Search Engine Optimization

by Eileen Lonergan November 12th, 2014 I bet you have heard it before: you need to capture emails from your blog visitors. It is the most effective way to implement your marketing plan. For many of us bloggers, 80% of visitors pop by once and never return. Getting their email address is the best way … Continue reading Get More Email Lead Capture With These WordPress Plugins →

Do Not Start Marketing Until You Answer These Questions

Marketing Guide

By Chris Foss, Published November 5, 2014 When it comes to online marketing, the sky is the limit. We’re talking: SEO / SEM PPC / Ad management Social media Email marketing Content marketing In-bound marketing Influencers Brand penetration Integrated marketing …[insert tomorrow’s marketing buzzword here!] At the end of the day, however, online marketing efforts … Continue reading Do Not Start Marketing Until You Answer These Questions →

These 5 Mistakes Are Killing Your E-Newsletters

Email Marketing

By Rachel Parker, Published November 2, 2014 As we get closer to Halloween 2014, things that go bump in the night captivate our imaginations … But there’s nothing fun about these five super-scary mistakes that can subject your carefully crafted e-newsletter to the same fate as that goober in every horror flick who says, “Hey … Continue reading These 5 Mistakes Are Killing Your E-Newsletters →

Don’t Overlook These 4 Basic Components Of Blog Writing

Content Marketing

By Ashley Jones, Published November 1, 2014 Blogs are an invaluable part of your inbound marketing strategy. Creating awesome content for those blogs is a must. I know first-hand how easy it is to obsess over content in an effort to make the perfect post. Sometimes when I’ve completed a blog my first thought is … Continue reading Don’t Overlook These 4 Basic Components Of Blog Writing →

Solve These 3 Problems to Save Your Business from Complaints

Customer Relationship Managemnet

By Tara Banda, Published October 26, 2014 For any local business, no matter how excellent the customer service is, how groundbreaking the products are, or how well the company is known, there will always be a time when customer complaints come up. You can’t please everyone. However, there are some things you can do handle … Continue reading Solve These 3 Problems to Save Your Business from Complaints →

Thinking About Online Ad Buying? Get To Know These Digital Spaces

Social Media Utilization

By Bob Hutchins, Published October 23, 2014 Most of the purchasing decisions we make are fairly straightforward – grocery shopping, for example. Then, there are other purchases that require a more in-depth level of research: Your next car or a vacation rental. Beyond these purchasing decisions… there’s ad buying. You could mess up your car … Continue reading Thinking About Online Ad Buying? Get To Know These Digital Spaces →