Tag Archives: Theory

Are You Looking at the Job Fit Theory When Applying for Jobs?

Samar Birwadker — August 4, 2019 Follow @samarbee — August 4, 2019 If you’re not applying the job fit theory to every position you’re considering, you risk accepting a job you’re not fit for. Your personality impacts everything you do. What clothes you wear, who you’re friends with, and, stay with me now, even what … Continue reading Are You Looking at the Job Fit Theory When Applying for Jobs?

Milkshake marketing: Applying the ‘Jobs to be Done’ theory to your email marketing campaign

Businesses need to know the problems their customers are solving and email marketing is a great way to learn about them. Richard Carey on May 9, 2019 In his book, “Innovator’s Solution,” Clayton Christiansen told the story of a restaurant chain that wanted to increase the sales of their milkshakes. After observing their customers, they … Continue reading Milkshake marketing: Applying the ‘Jobs to be Done’ theory to your email marketing campaign