Travis Jamison November 30, 2021 Bounce rates represent the percentage of your website visitors who land on one of your home and product pages and leave your website without taking any action or moving to a different page. Sites with high bounce rates struggle to retain their visitors’ attention with relevant, engaging content. These sites … Continue reading 4 Ways eCommerce Sites Can Reduce Their Bounce Rates
Julia Magas November 30, 2021 Financial technologies are rapidly transforming from futuristic imaginings into an inextricable component of everyday life. Back in 2016, such services as Apple Pay and Samsung Pay were just entering the global market as newfangled inventions, while today, they are used to processing three times more transactions than those made using … Continue reading Brick-And-Mortar Banks Losing the Battle to Their Digital Counterparts
A brand’s digital maturity goes beyond digital transformation. Corey Patterson on November 17, 2021 at 9:18 am “Consumers have become a lot more digitally mature than they were just a couple of years ago. All of that stuff went into overdrive, and it’s probably not going to go back.” Salvador Lopez, Director of Marketing, Americas … Continue reading How marketers can build their brand’s digital maturity
Once Covid Hit, Companies Pivoted Their Marketing Strategies by Nina Lentini , Staff Writer @Nina_Lentini, November 19, 2021 In case you missed Thursday’s column, let me introduce myself, although some of you I’ve surely met and mingled with already. I will be subbing for your regular insider, Laurie Sullivan, over the next few weeks. I won’t … Continue reading Once Covid Hit, Companies Pivoted Their Marketing Strategies
Matt Thomas November 10, 2021 Gen-Z has entered the workplace, making up around 24% of the workforce in 2020. And this number will only grow in the coming years. One might assume that this generation may have similar needs compared to previous generations. However, the requirements of this new working generation do vary, begging the … Continue reading 3 Things Gen-Z Employees Expect From Their Workplace
While 3D experiences can get a customer closer to a sale, marketers can also glean valuable insights from customers about those interactions. Chris Wood on November 10, 2021 “Spatial computing is now possible,” said Ashley Crowder, co-founder and CEO of 3D content management system VNTANA. “We don’t need to interact in 2D and that opens … Continue reading How marketers can upgrade their 3D digital experiences
When customers flooded the help site, a change was necessary so that marketers could keep up with demand. Chris Wood on October 20, 2021 “Our goal has always been to meet Samsung customers where they are, and offer services that are most convenient for them,” said Scott Messina, Director of Search and Design Strategy at … Continue reading How Samsung transformed their customer experience with a new support site search
Jock Breitwieser October 13, 2021 A big part of effective social selling is putting your authority on display. No matter what you are selling, your customers want to know that they are working with experts in their craft. They want to know that you can not only sell them a solution to their problems but … Continue reading Top 3 Ways Social Sellers Can Promote Blog Posts to Grow Their Reach
Matt James September 21, 2021 As an entrepreneur, you probably appreciate how difficult it can be to get your business profitable. Once you have started earning money, you have to protect and grow your wealth in case the market goes south. This means you have to invest wisely. One of the best ways to grow … Continue reading Essential Stock Valuation Models for Entrepreneurs Trying to Grow Their Wealth
Dave Lavinsky September 3, 2021 Although it’s difficult to pinpoint the precise number of new businesses launched each year, numerous studies have shown an increase in new business launches over the past decade. According to Oberlo, 4.4 million new businesses were started in 2020, up nearly 27% from the previous decade. Starting a new business … Continue reading 5 Different Funding Options for Startups & Their Pros and Cons
