Gary McFarlane Last updated: 13 April 2022 Perhaps one of the best indicators of the mainstreaming of crypto is the appearance of bitcoin on the balance sheets of publicly listed companies. With help from bitcointreasuries.org we have taken a look at the institutional landscape in this regard. Many of the corporate top holders are companies … Continue reading Bitcoin Treasury – Here’s the Firms Holding BTC on Their Balance Sheet
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3 ways Black workers say their white colleagues and managers can support them
By Jennifer R. Joe and Wendy K. Smith—The Conversation February 12, 2022 President Joe Biden committed the U.S. government to racial equity by issuing four executive orders on Jan. 26 that seek to curb systemic racism. In the orders, he cited the killing of George Floyd in 2020, which sparked months of protests … Continue reading 3 ways Black workers say their white colleagues and managers can support them
Marketers are reimagining their event strategies
A new CMO Council report finds the event marketing landscape vastly changed. Kim Davis on February 1, 2022 The CMO Council calls it “the NextGen event landscape” and says it will look “vastly different from pre-pandemic events.” In a new report, “NextGen Event Optimized for Outcomes,” a survey of 150 global marketing leaders finds that … Continue reading Marketers are reimagining their event strategies
What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?
Customer data platforms give marketers control over customer data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement. Pamela Parker on January 22, 2022 at 4:44 pm A customer data platform, usually called a CDP, is a marketer-managed system designed to collect customer data from all sources, normalize it and … Continue reading What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?
Why Brands Are Launching Their Own Credit Cards (And 10 to Check Out)
Devin Partida January 17, 2022 The highly competitive world of retail means businesses must find ways to create customer loyalty. Launching a credit card gives a brand the ability to pass out member points for purchases all over, offer higher perks for shopping in the establishment, and keep the business’s name at the forefront of … Continue reading Why Brands Are Launching Their Own Credit Cards (And 10 to Check Out)
Should start-ups worry about hyping their products?
The Theranos conviction has thrown a spotlight on tech start-ups over-promising and under-delivering. Kim Davis on January 6, 2022 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get … Continue reading Should start-ups worry about hyping their products?
How Companies Can Transform Their People Strategies During the ‘Great Resignation’
Josh Millet December 17, 2021 Employers are facing stronger headwinds than they’ve encountered in years, from a tight labor market to increased worker mobility (particularly as a result of the shift to remote work). This has led to what’s known as the “Great Resignation,” which refers to hyper-turnover and extreme competition for qualified employees. While … Continue reading How Companies Can Transform Their People Strategies During the ‘Great Resignation’
To know your customers, ping their phones
Use cases for privacy-sensitive geofencing. William Terdoslavich on December 15, 2021 at 10:52 am Every customer carries a phone and a wallet. To get to their wallet, go through their phone. Geofencing enables that. It should be a familiar concept by now. By taking advantage of existing cell phone networks, marketers can designate bounded areas … Continue reading To know your customers, ping their phones
400+ businesses swear by this secret to their digital marketing success
Take the next step to boost your digital presence. Online Marketing Gurus on December 9, 2021 Online Marketing Gurus is an award-winning search and digital agency with expertise in SEO, Google Ads, social media advertising and content marketing. We love partnering with businesses to support their fast and smart growth. Our clients get more … Continue reading 400+ businesses swear by this secret to their digital marketing success
Celebrating Businesses That Made Their Way Through a Pandemic
Mark Roberts December 3, 2021 When we stop and think about it, arguably the most impressive element of the pandemic is how businesses of all sizes, especially small businesses, responded. Small business owners put everything into their business and expect their vendors to provide the same level of care and attention to detail when it … Continue reading Celebrating Businesses That Made Their Way Through a Pandemic