By Shalene Gupta August 12, 2022 Times are tough, inflation is sky high, but just how bad are things really? A new study by customer review company Consumer Affairs analyzed data from the U.S. Bureau of Labor Statistics, the U.S. Census, the National Association of Realtors, and the Education Data Board to quantify … Continue reading Gen Z has 86% less purchasing power than baby boomers did in their 20s
By Sam Becker August 06, 2022 Data is as good as gold these days, and Americans are creating a lot more of it than they likely realize. During 2020, for example, it’s estimated that the typical person created 1.7 megabytes of data every single second of every day. It’s extremely valuable, too, and many … Continue reading How much do Americans think their personal data is worth? It depends on where they live
89% say customer data isn’t readily accessible to them. Constantine von Hoffman on August 5, 2022 North American marketers. Most of these numbers are global ones, but the ones specifically from North American marketers are not good. Only 28% say they are very confident in their data systems to win and retain customers. Compare that … Continue reading Only 38% of marketers very confident in their customer data and analytics systems
Martech Maxxing: Brands Are Replacing Platforms This Year, Including Their Email Systems by Ray Schultz , Columnist, July 29, 2022 Marketers are spending freely on technology this year, judging by the Martech Replacement Survey from Martech. Of companies polled, 21% have replaced their email distribution platform — down from 24% in 2021. But while … Continue reading Martech Maxxing: Brands Are Replacing Platforms This Year, Including Their Email Systems
How Marketers Are Reassessing Their Budgets As The Economy Dips by Todd Wasserman , July 25, 2022 What is the most popular show on TV? The answer used to be easy: Whatever tops Nielsen’s list. But in the past few years, over-the-top (OTT) programming, which viewers can get with an Internet connection and a TV, … Continue reading How Marketers Are Reassessing Their Budgets As The Economy Dips
By Judah Taub July 05, 2022 “A rising tide lifts all boats,” as the phrase goes. But perhaps more importantly, it also hides any jagged rocks. Over the last few years, many of those sharp rocks in the startup ecosystem have been covered by the rising tide of mammoth investment sums and grossly inflated … Continue reading Why founders need to think hard about where their money is coming from
Report – Millennials Are Saving More Than Their Parents – Are You Saving Enough? Due / 26 May 2022 We financial millennials have been the punchline for Boomers for way too long. But, guess what? When it comes to saving money? We’re on fire. According to a study by Charles Schwab, millennials save significantly more … Continue reading Report – Millennials Are Saving More Than Their Parents – Are You Saving Enough?
Buzz Off: Marketers Are Tired Of Terms Like ‘Cookieless,’ But Not Their Import by Ray Schultz , Columnist, June 1, 2022 Email teams trapped in their siloes might not be so aware of the larger issues facing brands — but they probably have firsthand experience with a couple of them, judging by Mediaocean’s H1 2022 … Continue reading Buzz Off: Marketers Are Tired Of Terms Like ‘Cookieless,’ But Not Their Import
How AIOps Help Businesses Optimize Their IT Operations? Amit Shingala / 19 May 2022 Artificial intelligence for IT operations, mainly acknowledged as AIOps, is the talk of the town these days, but people talk less about the way to implement AIOps. However, to implement AIOps successfully, businesses must know the process and tools needed … Continue reading How AIOps Help Businesses Optimize Their IT Operations?
CDPs help orgs collect and centralize valuable customer data as more comes in through engagement and testing. Chris Wood on May 3, 2022 Customer data platforms (CDPs) centralize data from customer touchpoints. In B2B buying decision-making is often spread out over many individuals within an organization, marketers can use CDPs used to guide purchasers through … Continue reading How B2B marketers can activate first-party data in their CDP
