Buzz Off: Marketers Are Tired Of Terms Like ‘Cookieless,’ But Not Their Import by Ray Schultz , Columnist, June 1, 2022 Email teams trapped in their siloes might not be so aware of the larger issues facing brands — but they probably have firsthand experience with a couple of them, judging by Mediaocean’s H1 2022 … Continue reading Buzz Off: Marketers Are Tired Of Terms Like ‘Cookieless,’ But Not Their Import
How AIOps Help Businesses Optimize Their IT Operations? Amit Shingala / 19 May 2022 Artificial intelligence for IT operations, mainly acknowledged as AIOps, is the talk of the town these days, but people talk less about the way to implement AIOps. However, to implement AIOps successfully, businesses must know the process and tools needed … Continue reading How AIOps Help Businesses Optimize Their IT Operations?
CDPs help orgs collect and centralize valuable customer data as more comes in through engagement and testing. Chris Wood on May 3, 2022 Customer data platforms (CDPs) centralize data from customer touchpoints. In B2B buying decision-making is often spread out over many individuals within an organization, marketers can use CDPs used to guide purchasers through … Continue reading How B2B marketers can activate first-party data in their CDP
On Their Toes: Why Brands Are Embracing Agile Marketing by Ray Schultz , Columnist, April 28, 2022 In theory, email teams are the original agile marketers, responding to change instead of following a set plan. But are their larger marketing teams able to do that? Some are, judging by The Impact Of Agile Marketing, a … Continue reading On Their Toes: Why Brands Are Embracing Agile Marketing
By Gary Hamel and Michele Zanini April 22, 2022 What does it mean to be a “leader?” In most organizations, the term is applied, indiscriminately, to anybody in a management role. However, only having subordinates doesn’t make you a leader. Research from Gallup shows that the single biggest predictor of engagement scores is the … Continue reading This former Apple executive says leaders should draw their power from their teams
By Arianna O’Dell April 22, 2022 As the COVID-19 pandemic continues to touch all corners of the world, businesses have been struggling to stay afloat. Many have been forced to close their doors, and others forced to pivot or even change their business model entirely. Reports from the U.S. Bureau of Labor Statistics have … Continue reading 3 ways entrepreneurs keep their businesses fresh during changing times
By Connie Lin April 14, 2022 Silicon Valley oracle Andreessen Horowitz on Thursday released its annual list of 100 fastest-growing consumer marketplaces (i.e. any platform that connects buyers with sellers), which ranked private companies by metrics like web traffic and credit card revenue. In a repeat of last year, grocery delivery startup Instacart … Continue reading These are the winner-take-all startups poised to dominate their markets
By Adele Peters April 12, 2022 Until recently, Vikas Gawali lived in a one-room shack with his wife, two daughters, his mother, his older brother and sister-in-law, their children, and another brother—12 people in a single room. [Photo: courtesy Community Design Agency] The shack was one of more than 200 in an informal settlement in … Continue reading How residents of a slum in India redesigned their neighborhood
Listening to leadership’s perspective may help martech practitioners overcome day-to-day challenges. Darrell Alfonso on April 20, 2022 There’s something we don’t often talk about in martech: the growing disconnect between martech leaders and practitioners. Many practitioners, the ones managing technology day-to-day, are working overtime to deliver projects and keep the marketing lights on. When this … Continue reading 5 things martech leaders wish their teams knew
Dozens of gig workers have been the victims of homicide Gig Workers Rising found that death benefits are sometimes nonexistent. A. Khalid @askhalid April 6th, 2022 App-based gig worker M.J. makes a fist out of her car’s sun roof during a demonstration outside Los Angeles City Hall to urge voters to vote no on Proposition … Continue reading Dozens of gig workers have been the victims of homicide. Their families often don’t receive a dime.
