Tag Archives: Their

Skinny ABM: Few Firms Have Full Tech Stacks To Support Their Programs

Skinny ABM: Few Firms Have Full Tech Stacks To Support Their Programs by Ray Schultz , Columnist, March 3, 2023 B2B brands are doubling down on account-based marketing (ABM), devoting 28% of their 2022 marketing budget to it. In addition, 71% are increasing their 71% spend in 2023, with average budget growth of 13.1%. And … Continue reading Skinny ABM: Few Firms Have Full Tech Stacks To Support Their Programs →

Four generations talk about their different investment strategies

Investment Guide

By Shalene Gupta February 28, 2023 Right now, the stock market is sideways and it’s hard to know exactly what to do. Pull out and keep everything under a mattress? Stay the course and pray for better days? Fast Company spoke with people from four different generations (Gen Z, millennial, Gen X, and … Continue reading Four generations talk about their different investment strategies →

5 daily rituals entrepreneurs can use to manage their mental health

Leadership Skills

By Anastasia Chernikova February 19, 2023 Entrepreneurship can come with a sense of freedom. When you are your own boss, there are no mandatory 9-to-5 work days, no one can tell you what to wear to the office, and no one can fire you. In 2022, about 50.5 million people quit their … Continue reading 5 daily rituals entrepreneurs can use to manage their mental health →

Google Fi warns customers that their data has been compromised

Google Under Fire

T-Mobile data breach compromised 37 million customers’ data Mariella Moon @mariella_moon T-Mobile has admitted that hackers were able to steal the information of around 37 million postpaid and prepaid customers in another major data breach. The carrier said in a regulatory filing that it discovered the issue on January 5th, but that it believes the … Continue reading Google Fi warns customers that their data has been compromised →

What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?

Content Management Tools

Customer data platforms give marketers control over data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement. Pamela Parker on January 17, 2023 Customer data platforms (CDP) are marketer-managed systems designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The … Continue reading What is a CDP and how does it give marketers the coveted ‘single view’ of their customers? →

NYC Uber drivers go on strike again after their raises are blocked

Uber

By Jessica Bursztynsky January 05, 2023 Some New York City Uber drivers are striking once again Thursday in a continued fight against the rideshare platform’s efforts to block a pay raise set by the city’s Taxi and Limousine Commission (TLC). The gig workers are shutting down the Uber app for the entire day and … Continue reading NYC Uber drivers go on strike again after their raises are blocked →

12 CEOs predict their biggest challenges in 2023

Corporate Challenges

By Pavithra Mohan December 23, 2022 Many company leaders are breathing a sigh of relief as 2022 wraps up and they settle in for a much-needed reprieve this holiday season, but it won’t last long. As founders and executives look toward next year, they’re likely thinking about the many intractable challenges they tackled over … Continue reading 12 CEOs predict their biggest challenges in 2023 →

Organization That Failed to Innovate – Avoid Their Fate

Innovation

Organization That Failed to Innovate – Avoid Their Fate Vivek Goel / 20 Dec 2022 Gone are the days when “innovation” or “disruptions” were just fancy jargon thrown around without any purpose. (January 18, 2023) was the time when innovation was good and not a must-have. Gone are the days when you could overlook … Continue reading Organization That Failed to Innovate – Avoid Their Fate →

How Booksy used DAM to organize their digital asset production

Digital Assets Management

The appointment-making platform implemented Bynder’s digital asset management (DAM) system to root out inefficiencies. Chris Wood on January 12, 2023 Appointment-making platform Booksy, popular especially in the beauty industry for booking clients, is a versatile digital marketing tool for many small businesses. The platform provides assets that businesses can use to promote themselves on digital … Continue reading How Booksy used DAM to organize their digital asset production →