Tag Archives: Their

What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?

Customer data platforms give marketers control over data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement. Pamela Parker on January 17, 2023 Customer data platforms (CDP) are marketer-managed systems designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The … Continue reading What is a CDP and how does it give marketers the coveted ‘single view’ of their customers? →

NYC Uber drivers go on strike again after their raises are blocked

Uber

By Jessica Bursztynsky January 05, 2023 Some New York City Uber drivers are striking once again Thursday in a continued fight against the rideshare platform’s efforts to block a pay raise set by the city’s Taxi and Limousine Commission (TLC). The gig workers are shutting down the Uber app for the entire day and … Continue reading NYC Uber drivers go on strike again after their raises are blocked →

12 CEOs predict their biggest challenges in 2023

Corporate Challenges

By Pavithra Mohan December 23, 2022 Many company leaders are breathing a sigh of relief as 2022 wraps up and they settle in for a much-needed reprieve this holiday season, but it won’t last long. As founders and executives look toward next year, they’re likely thinking about the many intractable challenges they tackled over … Continue reading 12 CEOs predict their biggest challenges in 2023 →

Organization That Failed to Innovate – Avoid Their Fate

Innovation

Organization That Failed to Innovate – Avoid Their Fate Vivek Goel / 20 Dec 2022 Gone are the days when “innovation” or “disruptions” were just fancy jargon thrown around without any purpose. (January 18, 2023) was the time when innovation was good and not a must-have. Gone are the days when you could overlook … Continue reading Organization That Failed to Innovate – Avoid Their Fate →

How Booksy used DAM to organize their digital asset production

Digital Assets Management

The appointment-making platform implemented Bynder’s digital asset management (DAM) system to root out inefficiencies. Chris Wood on January 12, 2023 Appointment-making platform Booksy, popular especially in the beauty industry for booking clients, is a versatile digital marketing tool for many small businesses. The platform provides assets that businesses can use to promote themselves on digital … Continue reading How Booksy used DAM to organize their digital asset production →

How Coca-Cola activated their enterprise CDP

Marketing Technology

Over the last two years, the Coca-Cola Company has been implementing an Adobe CDP and activating other capabilities around it to connect with 2 billion customers worldwide. Chris Wood on January 11, 2023 This data overhaul required a reconfiguration of marketing and technology teams, as the company’s intelligence got more centralized. As a result, Coca-Cola … Continue reading How Coca-Cola activated their enterprise CDP →

The Great Cutback: Most Consumers Are Reducing Their Spending

Consumer Behavior

The Great Cutback: Most Consumers Are Reducing Their Spending by Ray Schultz , Columnist, December 29, 2022 Consumers are adhering to their guilty pleasures — even as they worry about inflation and other threats to their finances. For instance, some people are continuing their consumption of cigarettes/vaping, alcohol and marijuana, according to Jungle Scout’s Consumer … Continue reading The Great Cutback: Most Consumers Are Reducing Their Spending →

2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year

Predictions

Top ways experiences and behaviors will change for consumers in 2023, and what marketers will do to maintain a competitive edge. Chris Wood on December 27, 2022 Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the … Continue reading 2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year →

The API Way: Techies Are Most Concerned With The Security Of Their Tools

Software Development

The API Way: Techies Are Most Concerned With The Security Of Their Tools by Ray Schultz , Columnist, December 2, 2022 APIs are an essential tool for getting email to work. An email API platform “negotiates the technical handshakes for each connected service,” Nylas writes. But there are challenges in managing APIs, whatever systems they … Continue reading The API Way: Techies Are Most Concerned With The Security Of Their Tools →