Ashleigh BetvardehMay 21, 2015 Let’s face it: AdWords campaigns that have matured are an issue for advertisers. There’s only one way to improve a matured AdWords account, and that’s through A/B or split testing. As marketers, we can recall The Product Life Cycle (PLC) theory where there are four major stages of a product: introduction, … Continue reading 3 Tests to Improve Your Mature PPC Campaigns
Peep LajaMay 7, 2015 You want to speed up your testing efforts, and run more tests. So now the question is – can you run more than one A/B test at the same time on your site? Will this increase the velocity of your testing program (and thus help you grow faster), or will it … Continue reading Can You Run Multiple A/B Tests at the Same Time?
In another effort to boost engagement, Twitter is experimenting with a display of additional tweets in the right-rail of individual tweet pages. Martin Beck on March 23, 2015 Twitter has long struggled with how to make its site more sticky. One of the major criticisms over the years is that new users aren’t find enough … Continue reading New: Twitter Tests Suggestion Feature “You May Also Like”
Sarah GoligerMarch 4, 2015 Facebook ads are an excellent way to drive more traffic to your website and generate more leads for your business. However, setting up a few campaigns and just letting them run on their own won’t garner you much of either. Aside from keeping an eye on your cost-per-click and cost-per-lead metrics, … Continue reading 15 A/B Tests to Ramp Your Facebook Ad Performance
Peep LajaFebruary 20, 2015 A/B testing is great, and very easy to do these days. Tools are getting better and better. As a result, people rely more and more on the tools. As a result, critical thinking is much less common. It’s not fair to just blame the tools of course. It’s very human … Continue reading Stopping A/B Tests: How Many Conversions Do I Need?
Dan RomanskiFebruary 14, 2015 We all want the same thing when it come to email marketing—a high engagement with our subscribers and to eventually turn this engagement into better leads and sales opportunities. But the question is, how can we perfect our emails to increase our engagement? One major way to increase engagement is through email … Continue reading 3 Simple Email Tests You Should Be Using In Your Marketing
Allison SparrowJanuary 11, 2015 Bonjour tout le monde. This year, the Marketing Automation team at Optimizely got serious about tracking our email A/B tests. In 2015, Optimizely will be taking experience optimization to the next level, and continue to rigorously test campaigns in order to provide the best experience for our customers. Looking back at … Continue reading Lessons We Learned from Email A/B Tests in 2014
